2011 holiday shopping trend

The Holiday shopping idea is not a very popular topic these days with the typical consumer, but most retailers have been spending a fair amount of time planning ways to get the consumers to spend more in their store.

You can certainly look at the 2011 Holiday Trend Report which features key findings from the 2010 holiday shopping season.  Here are some of the key findings below:

  • Retail sales peaked in week 51 (the week before Christmas day) and then fell the next week
  • Online sales peaked the week of Black Friday and Cyber Monday
  • Cyber Monday was the biggest online shopping day of the season
  • Social media was a key driver of sales on Thanksgiving Day
  • Consumers used their mobile devices for website reviews, promotions and price checking
  • The week of Black Friday had the highest email open rates for the second year in a row, and
  • In 2009 and 2010, the words “Shipping”, “Free” and “Gift” were used often in subject lines, but didn’t seem to drive opens.

So as an online e-commerce retailer, what should you do?

The overall consensus is to start early and consider the following in preparation to this year Holiday shopping:

  • The role social media played in early holiday sales.  Make use of your Facebook account and Twitter account to spread news about special offers and perfect gifts for loved ones.
  • The significant role mobile devices played through the holiday season.  Send text messages to all your contacts with links back to your site along with ongoing notifications of special offers on your site.
  • The fact that consumers focus more on discount offers rather than free shipping which they have come to expect.  Lowering your prices rather than offering free shipping seems to be favorable these days.
  • Being prepared for Black Friday volume and open rates, and
  • Make sure your Black Friday and Cyber Monday emails stand out from the crowd.  This applies if you are sending emails to your members or potential new buyers through an auto-responder such as aweber.
  • Of course keep posting products from your site on as many shopping comparison websites as you can.  The more the better, especially knowing that there are many free ones out there.

I hope these recommendations will help you with a great 2011 Holiday for your business.

Leave a Reply