Archives for : Dropship Marketing

3 Ways to Boost your SEO for Your Dropship Website

No matter what kind of business you are running, one of the first things you have to think about when building an online presence is SEO. Dropshipping comes with its own unique SEO challenges and you need to employ special tactics to succeed. Here are three ways to boost your SEO for your dropship website in 2018 to ensure success this year and beyond!

Use Unique Images

One major problem dropshippers have with SEO is that they are reliant on the data feeds the stores they use provide them with. That means that the inventory and products on their website are fed through XML feed and spreadsheets. You won’t be the only website that is using this particular feed either. That means the images and content related to the products on your website will not be unique, as they are being used on any other website that uses that same feed. That can damage your SEO as search engines will decide your website is hosting duplicated content and knock some points off.

An effective way to boost your ranking is to take pictures of the products yourself. Give the image files their own unique names as well. Search engines will also look at the name of a file and so it has to be different. Colorful pictures attract more social media sharing, with people sending them to friends via the likes of Whatsapp or Facebook, this will also help boost your website, as Google looks at social media interactions as part of their ranking algorithm.

 Change Product Descriptions

We already mentioned how big of an SEO sin it is to have duplicated content. The problem goes much further than just pictures though. You want to ensure that you have a unique product description that is different from what everyone else is doing. You must change the description and the specifications of a product as much as possible, while highlighting the unique selling points of the product.

Writing your own specifications and descriptions also affords you the chance to add some extra keywords to boost your ranking a little more. It’s not difficult to reword a product description, but many business owners have trouble with specifications. Don’t just list product specifications; talk about them instead and find different ways to show them.

Writing content of your own gives you complete control over the material on your website. If you do it properly you can give your SEO rankings a significant boost.

Use Internal Links

Another important aspect of using SEO effectively is having good quality links. An internal link is a link that goes from one page of your website to another. These are different from external links and backlinks. Internal links will always use the HTML tag ‘do follow’. That tells search engine crawlers to follow the link to the page being linked to, which gives the page some extra ranking power. This basically allows you to use internal links to tell a search engine which pages should be ranked. They also have the added benefit of helping customers discover more of your website.

When it comes to dropshipping, internal links tell search engines the pages that you want to be ranked for specific keywords. They also help to categorize websites for search engines and improve domain authority. If you’ve put together a great infographic or blog post that has high authority and high quality backlinks, including a descriptive keyword that has an internal link is a great way to boost the ranking of it.

With that said, having more links on a page means that they each pass on less authority. If you were to have two internal links on a page, then each one passes on 50% authority. That’s a 33.3% transfer. Then you have to add category links, navigation, and the link into the mixture. Link placement is also an important thing to consider. If you three internal links – one high up on the page and two near the bottom – then the higher one can claim up to 60% of the authority, leaving just 20% each for the bottom two. It can take a little getting used to, so we recommend this guide on creating great internal links.

No doubt you can tell how important internal links are to SEO. Add internal links where relevant and related, and avoid overdoing it. That’s how you can get the right balance between boosting rankings and keeping content natural.

 Conclusion

There’s a lot to consider when it comes to SEO for dropshipping. Whether you use a data feed or a dropshipping e-commerce store or are warehousing your products, our SEO guide should give you all the fundamentals you need to improve the SEO of your store.

Note that the best way to take advantage of these tips and key concepts is to regularly update your content. SEO should never be considered a quick and easy way to boost traffic. It can take some deep knowledge to fully understand and master SEO, which needs a long-term approach. By following along with these beginners tips and getting some practice in, you’re already on your way to getting started on the right foot! You’ll soon see that SEO is a vital part of building organic traffic, so don’t lose heart and stick with it!

5 Marketing Rules for Dropshipping Business That Will Boost Your Sales

In today’s world, everything is going online. Shopping is no exception. The e-commerce industry has emerged as one of the fastest growing aspects of the world of internet. A good portion of this trillion-dollar industry is occupied by dropshipping retailers.

Dropshipping businesses are different than your traditional online stores in that a dropshipping business doesn’t need to keep and manage an inventory and related aspects of it. When a customer places an order, the dropshipping business simply has the supplier send the goods directly to the customer.

According to experts, in 2018, dropshipping is projected to cover 30 percent of all retail sales globally. This is roughly the same number as what e-commerce covered in 2017. This exponential growth also means that more and more number of retailers are coming aboard the dropshipping business “ship”. Now, if you own a dropshipping business or are interested in running one, you should have all the information required to maximize your reach and make sure that buyers prefer your dropshipping business over 30 million other online stores. Here are some marketing tips that will help you stand out and boost your sales as a dropshipping business.

Impress The Buyers With A Neat Website

You don’t get a second chance to make the first impression. Before a buyer even places an order, he or she will interact with your website. Hence, it’s important to have a website that is visually appealing and even more importantly, mobile first. Market surveys place online purchases done using a smartphone at around 40% of total ecommerce traffic in the US alone. This means that if your website is not conducive to a quick and easy shopping experience, you’ll lose buyers.

 Harness The Power of Social Media

Power of Social Media

Social media is a big part of everyone’s lives today. When it comes to marketing the products your dropshipping business deals in, there’s no place better than the popular social media platforms like Facebook, Twitter, Instagram among others. With recent advancements in mobile technology, it is expected that over two-thirds of all content on social media will be video-based which gives you an opportunity to boost the traffic to your online store by posting engaging video-based content on your online store.

A good example are the how-to videos – Make Beauty, a makeup cosmetics brand, shares on their social channels that engage their target audience and then send them to their online store.

 Increase Your Reach Using Ads

Using Ads

Advertising on social media is a relatively quick way to direct new traffic to your online store. Facebook, in particular, provides incredible levels of control and specificity when it comes to targeting Facebook users with relevant ads. With its massive active user base of around 2 million daily users, this means that if done right, Facebook ads can get your store a very high number of daily visitors which, in turn, means more sales and revenue for your dropshipping business.

Facebook Ads are versatile too as you can make an ad about an upcoming product or make your target audience aware of the different offers you are running like this Facebook ad by Macy’s.

Start A Blog

Old is gold and blogging is right there with one of the oldest yet most trustworthy ways in which you can create and expand your customer base. Blog marketing comes handy as a low-cost marketing strategy which allows you to consistently appear in the eyes of your target audience.

Try writing blogs that offer value to readers instead of blatantly selling your products on them. If your blog manages to become an authoritative page to your target buyers, you’ll have for yourself a chance to generate more interest and sales for your dropshipping business.

In case, the written word is not your ally, don’t sweat too much. Just write a short and simple blog. If you still think, you need some help, there are various blog and essay writing services that will come to your rescue and deliver high quality and engaging blog content to your target demographic giving them a chance to visit your online store again.

 Retarget Non-Buyers

Retarget Non-Buyers

Just because someone didn’t buy a product off your store the first time around, it doesn’t mean that they can no longer become buyers. Retargeting techniques allow you to target users who visited your store but didn’t purchase anything. This is done using relevant display ads such as this one by Blue Steel where they tell the users that they know the user have visited their store and added products in the cart.

Retargeting works because it creates a sense of urgency which can propel store visitors into buyers pretty quickly.

These were some tips to help you maximize the footfall you receive on your online store, which, in turn, should boost the sales and revenue of your dropshipping business. With ever-growing number of dropshipping businesses emerging, it’s important to stay ahead of the curve and these tips will help you do just that.

Tell us about the marketing strategies you like the most in the comments below.

3 Reasons Drop Shippers Prefer Wholesale2B

In order to run a profitable and successful drop shipping website, you must partner with reliable drop ship partners. In the early days of dropshipping, this meant that sellers had to build (or pay handsomely for) connections and relationships with vendors, suppliers, and wholesalers. While this method worked, it limited sellers to a smaller range of products—and the time consuming process of securing and maintaining partnerships. This often led to at least a few bad partnerships with suppliers who didn’t keep their inventories and pricing up to date, were slow to ship, or simply didn’t prioritize their smaller sellers. Wholesale2B built our system for success around eradicating these roadblocks, which is why both tenured and new drop shippers continue to sing our praises.

Reason #1 We Identify Reputable Wholesalers For You

The amount of time it takes to identify quality and reliable vendors often comes as a surprise to most new ecommerce owners. Then comes the stress and worry if your small or single item shipments will really be of priority. It’s a hit and miss way of conducting business, that can lead to unhappy customers. However, at Wholesale2B, we source, test, and approve vendors before we add them to the mix—meaning that you can post your inventory with confidence.

Reason #2 Over 1.5 Million Products To Choose From

Going it alone, you may be able to successfully identify and build a working relationship with a handful of wholesalers—who may have a few hundred products you can sell. However, we have built partnerships with a long list of wholesalers allowing you direct access to no less than 1.5 million products—across hundreds of product niches. This includes seasonal products, trending products, and those hard to find products your shoppers are searching for.

Reason #3 Easy-Breezy Business Model For Drop Shippers

Wholesale2B does more than just partner with wholesalers, but provides drop shippers with an easy-breezy business model. Our platform and packages ensure that you have direct access to everything you need to launch your new business, or simplify your current ecommerce business. From building a new website, pushing products directly to feeds and sales platforms, one-click order processing—and same day business startup, with no lengthy payments or approval.
These are just a few of the reasons that drop shippers love Wholesale2B! Whether you are looking to sell on eBay, Amazon, dropship feeds, your own dropship website—or all of the above—we make dropshipping easy!

A good dropship affiliate program that pays good commissions

Affiliate programs are programs that will pay you a fee each time you refer someone to a business. This is a sort of a compensation program that will compensate you for sending new people to a company’s website and become a paying member.

There are 2 types of affiliate programs

One-time commission program
This type of affiliate program will pay you commissions only 1 time per new signups. For example, if a company offers a 30% commission and the buyer you referred to a site pays the company $100, then you will earn a $30 commission.

Recurring commission program
This type of affiliate program will pay you a commission each month for as long as the people you refer remain an active paying member with the company. Typically, those commissions are offered on membership based website, however please note that some companies still give a one-time commission even on membership bases sales.

Recurring commissions are always what you should be looking out for. Basically as an affiliate you should be trying to grow your monthly payouts as much as possible, but if you are getting only 1 payout for each member you refer then the workload required to increase your monthly payment will be great. On the other hand, if you work with recurring monthly commission payments, then by referring 100 people means that you will keep getting monthly commission payments on these 100 referrals for as long as they remain active.

For example, if you have 100 referrals that got a plan for $100, and your commission is set to 30%, then your commission every month will be $3,000. After one year your total earned commission payments will be $36,000. Again this is based on referring only 100 people.

Imagine how much money you can make if you refer 100 new signups every month!

At wholesale2b.com, we pay recurring monthly commissions for as long as the people you refer to remain active members.

Our commissions payout is a flat 30% commissions on the monthly fee. We have several monthly plans that a member can choose from their account so you have a high likelihood to get a high commission payout since there is potential for a member to add more plans to their account.

For example, if you refer someone to wholesale2b.com and that person activates our monthly website plan, then you will earn a 30% commission each month for as long as the member keeps the website plan active. Now if this same person later on decides to also start selling on eBay and Amazon, then those plans will also trigger another monthly commissions to you.

As you can see, by referring only a few people you can increase your monthly payout exceptionally over time.

All commissions are paid using Paypal so all you need is a normal Paypal account to receive your monthly payouts.

If you wish to lear more about wholesale2b.com affiliate program, please head over to https://www.wholesale2b.com/affiliates.html

Quickly find dropship products with high profit margins

Today we added new browsing options to help members of Wholesale2b find products with high profit margins quickly.

This option will let you choose which types of margins you want, and apply a minimum profit amount to your search. For example you could decide to search for items that have margins between 70% and 80% with a minimum profit of $35 and click GO!

The search result will then give you pages and pages of products as well as categories with products that match your selection criteria. The margins and profits are estimated numbers only and they are based on the wholesale prices and suggested list prices given by each of integrated suppliers.

Disclaimer: We cannot guarantee that this will make the exact same profits as this will depend on your chosen selling prices.

To access this new browsing option, click on the link “Browse By Profit Margin” located on the dashboard page

Find dropship products with high profits

Getting traffic from Facebook to your dropship website



Facebook is absolutely a great way to advertise your website. If you already have a large number of friends then Facebook should definitely be on the top of your list when it comes to spreading the word about your website. A simple post announcing your new store or products you wish to sell can immediately generate results.

To place an item on your Facebook account simply go to the product detail page of that item from your website, and cut/paste the URL directly into the posting box on your Facebook account. FB will automatically grab the image of the item you wish to sell from your website and create a nice ad box as a posting.

Facebook also offers very affordable advertisement options that you can use to spread the word about your site or of single product postings. This is a great way to build up a good reputation for your site and build up your brand.

There are also many good offers that you can use to help you generate even more traffic using Facebook.

Click on the URL below to see an offer from FB influence.

==> Show me more details about FB Influence

Free video presentation on how Google will rank websites in 2012

Google constantly makes changes on how they rank websites and this year, according to some SEO experts, Google has made even more changes.

Making changes is a good thing.  As the internet grows bigger and bigger each day, its obviously important for engines like Google to adapt and make efforts to keep searches clean and relevant.  Unfortunately this also means that WE, the website owners, also need to adapt.

The foremost important golden rule that Google uses to rank sites is based on how many REAL links are pointing back to your website.  This is commonly referred to as “backlinks”.  The more backlinks you have, the better… HOWEVER the quality of those links is extremely important.  Spammy backlinks can actually cause your website to lose ranking.  You also need to get backlinks from websites that are already highly ranked by Google.  One backlink from a highly ranked site may serve you better than a 1000 backlinks from low ranked websites.

Finding sites with high rankings can be tedious work, let alone trying to get backlinks from them.  Fortunately there is a software that you can use to help you locate high ranked websites and automate the link exchange process.

To learn more about this software please click on the link below for a free video presentation.

==> Free Video Presentation On How Google Ranks Websites In 2012

6 good reasons why a recession may be a good time to start a small business

A well written article by Rosemary Peavler, (About.com Guide) that outlines 6 good reasons why a recession may be a good time to start a small business.

You’ll be surprised how many successful businesses today were started during previous recessions.

Read the article by clicking on the link below:

==> http://bizfinance.about.com/od/startyourownbusiness/a/startup_in_recession.htm

Wholesale2b can help you kickstart an online business with minimum cost. You don’t even need to stock any products. We will handle all the shipping for you with any of our integrated suppliers. Simply pick a plan and start a new business today.

2011 holiday shopping trend

The Holiday shopping idea is not a very popular topic these days with the typical consumer, but most retailers have been spending a fair amount of time planning ways to get the consumers to spend more in their store.

You can certainly look at the 2011 Holiday Trend Report which features key findings from the 2010 holiday shopping season.  Here are some of the key findings below:

  • Retail sales peaked in week 51 (the week before Christmas day) and then fell the next week
  • Online sales peaked the week of Black Friday and Cyber Monday
  • Cyber Monday was the biggest online shopping day of the season
  • Social media was a key driver of sales on Thanksgiving Day
  • Consumers used their mobile devices for website reviews, promotions and price checking
  • The week of Black Friday had the highest email open rates for the second year in a row, and
  • In 2009 and 2010, the words “Shipping”, “Free” and “Gift” were used often in subject lines, but didn’t seem to drive opens.

So as an online e-commerce retailer, what should you do?

The overall consensus is to start early and consider the following in preparation to this year Holiday shopping:

  • The role social media played in early holiday sales.  Make use of your Facebook account and Twitter account to spread news about special offers and perfect gifts for loved ones.
  • The significant role mobile devices played through the holiday season.  Send text messages to all your contacts with links back to your site along with ongoing notifications of special offers on your site.
  • The fact that consumers focus more on discount offers rather than free shipping which they have come to expect.  Lowering your prices rather than offering free shipping seems to be favorable these days.
  • Being prepared for Black Friday volume and open rates, and
  • Make sure your Black Friday and Cyber Monday emails stand out from the crowd.  This applies if you are sending emails to your members or potential new buyers through an auto-responder such as aweber.
  • Of course keep posting products from your site on as many shopping comparison websites as you can.  The more the better, especially knowing that there are many free ones out there.

I hope these recommendations will help you with a great 2011 Holiday for your business.

Free marketing tips for the small business owner

Watch this video taken from Mr. Andrew Lock’s video archive.  This is a nice episode that includes free marketing tips for the small business owners.  You can certainly apply these concepts to your own business.

Andrew’s humor makes it fun to watch his videos.  This episode features idiotic ideas related to marketing proposed by one of the UK contestant on the TV show The Apprentice.

Hope you enjoy this video