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7 Simple Ways to Write a Compelling Product Description on Your Drop Shipping Website

Once a customer lands on your sales page in search of a product or service you have all the chances to convince the customer to make a purchase. But how do you capture the customer’s attention and generate sales? – Using a compelling product description.

The way you craft your product descriptions on your website will determine whether you will increase conversions or not. A product description is a vital aspect of an online store that can increase conversion tremendously, but it must be written perfectly. Although a product description is an important component of any online store, writing an epic product copy isn’t an easy task.

Let’s get back to you.

What is the reaction of readers when they land on your sales page? Are they compelled to click the “Add to cart” button, or do they just navigate away?

If your product descriptions are not compelling your customers to make a purchase, this article is for you. To win the eyes, mind, and heart of prospective customers, you need to write a persuasive product description.

To learn how to write a product description that generates sales, follow these proven approaches to convert readers into actual customers as shared by Andrew Peters, an expert copywriter at Brillassignment.co.uk.

What is a Product Description?

A product description is the marketing copy on a product listing that provides a detailed description of what the product is and why it’s worth your money.

Let’s get into the meat of the article.

Simple Ways to Write a Compelling Product Description That Generates Sales

  1. Understand Your Target Audience

You are targeting a specific audience and not selling to anybody and if you are selling to everyone who lands on your sales page then you will never sell anything. Not all readers who land on your page are your customers since different products appeal to different people.

So, you need to know who you are selling your products and address them as you could have done on a one-on-one basis.

Before you embark on writing the product description, ask yourself:

  • Who are the product’s ideal customers
  • What problems are they facing?
  • Will your product solve their problems?
  • What are the interests of the readers?
  • Why should they buy your products yet there are other products out there?
  • How do they describe your products?
  • What features of the product entice the customer?

If your product description will be based on these questions, then you are likely to write a product description that convinces customers to purchase from you and not your competitors.

  1. What Benefits Will the Product Have to Your Potential Buyers

As mentioned above, most professional copywriters focus on detailing product features and fail to convince a potential buyer why they should buy their products. You may be interested in detailing all the qualities and features of your products showing the readers how your products have the most unique specs, but that’s not what the customer wants.

The customer wants a product that will solve a problem they are facing. They are not interested in the features of the product. They are eager to know whether buying the product could mean the end to their problems- how it will benefit them, how it will solve their problems etc.

Your product description should detail how the product will improve the buyer’s life and not how beautiful and amazing it easy on the eyes.

  1. Show and Not Tell

While text can be used to describe your product, getting too wordy can be boring to the reader. So, you need to go simple, by using images.

They say a picture is worth a thousand words so use images in your product description. Images are weighty and can leave a lasting impact on customers.

  1. Show, Tell, and Describe

Now that you have described your product using images and text, you need to use other means to show your customers how they can use the product or why it is worth their money. Here, you can use a combination of graphics, text, and videos to describe your product. Note that ensure to use good images and videos.

  1. Make Your Product Description Easy To Read

Life is busy and people are not ready to strain their eyes and brains to read your product description. You should capture the reader’s attention immediately they land on your sales page by writing super scannable product description.

Scannable product description

Ensure the reader can get what they want without having to sift through a bunch of information. Include bullet points, short sentences and short paragraphs, and lots of white spaces.

  1. Search Engine Optimization

To make your product description findable online and attract new readers to your sales pagewho can turn to be your actual customers, you need to optimize your product descriptions for search engines.

Search Engine Optimized Product Description

Use the search terms the buyers use to search for information online when shopping for their products. To know the search terms/keywords, you need to research to discover these terms. Ensure you don’t overuse the search terms.

Over to You

It’s that easy: When writing a product description, think about whom you are selling your products, what problems they are facing, how your products will solve their problems and what makes them buy your products.

The list is not comprehensive; there are many other important things that should go into your product description to make it generate sales.

You can research more to add to our list.

 

How to Dropship from My Shopify Store

DROPSHIP SHOPIFY

Anyone who wants to start an online business will instantly think of Shopify which is considered to be one of the best e-commerce shopping cart attracting a massive number of sellers looking to build a website to sell their products.

Now keep in mind that Shopify offers a shopping cart software and hosting for your website only. They don’t offer any products for you to sell. For this you will need to choose products from drop shippers and pay them as you get new orders.

Benefits of Drop Shipping

The main benefit of using drop shippers is less up front capital needed to start your business. Typically, retailers need to tie up big amounts of money buying inventory and warehousing the products. Through drop shipping, you do not need to buy an item unless you made the sale and paid by the client. Without huge up-front inventory investment, it is likely that you can begin a thriving dropping business with small amount of money.

  • Easy to Start: Running an online business is easier if you do not need to deal with physical items. With drop shipping, you do not need to worry about paying for a storeroom, packing and delivering the orders, monitoring inventory due to accounting, handling inbound and return shipments, as well as constantly ordering items and handling stoke level.
  • Low Overhead: The fact that you do not deal with buying inventory and managing a storeroom, the overhead costs are relatively low. As a matter of fact, a lot of successful drop shipping companies are operated from home with computer.
  • Flexible Location: A drop shipping business could be run from anywhere with fast internet connection. Provided that you can discuss with your clients and suppliers, you could run and operate your business.
  • Wide Choice of Products: The fact that you do not need to pre-buy the products you sell, you can provider a selection of products to potential clients. When suppliers stock a product, you can list it for sale on your site without extra cost.

How to Dropship with my Shopify Store?

If you are one of the many people out there asking the same questions ‘how to dropship from my Shopify store”?, then you come to the right place. I will teach you the best way to dropship from your store very easily.

  1. First you need to sign up for a free account at www.wholesale2b.com. This is for free and no credit card information required. When signing up, it is very much important to fill in every box provided like your name, address, city name, country and don’t forget your password.
  2. Your free wholesale2b account will let you see the dropship products as well as wholesale prices from many different drop shippers. Wholesale2b integrates products from many drop shippers into one single portal to make it easy for you to browse and choose which products you want to sell.
  3. In case you love what you see, activate a drop ship plan to begin selling. You can add/remove any of the dropship plans at anytime you want. Don’t forget to read the terms and conditions.
  4. To get started with Shopify, you will first need to have an account with Shopify.com. If you don’t already have a store then please go to www.shopify.com and signup for a free trial.
  5. Once our store is ready, you will need to link your new store to drop shippers and then watch your store get loaded with products automatically.

    Please use the URL below for Instructions on how to link your Shopify store with drop shippers
    https://www.wholesale2b.com/knowledge-base/how-to-install-wholesale2b-shopify-app.html

    You will have a 7 full days. And that’s it. All you need to do is to start building your list.

Here are more useful links with easy guidelines on how to dropship from your Shopify store

How Do I Process My Dropship Orders From My Shopify Store
https://www.wholesale2b.com/knowledge-base/how-to-process-orders-from-my-shopify-store.html

Managing Shopify Products From Wholesale2b
https://www.wholesale2b.com/knowledge-base/manage-shopify-wholesale2b-dropship-auotmated-inventory-app.html

Link Your Shopify Website With Drop Shippers
https://www.wholesale2b.com/knowledge-base/shopify-shopping-cart.html

How To Add Products To Your Shopify List
https://www.wholesale2b.com/knowledge-base/how-to-add-products-to-shopify-list.html

How To Remove Products From Your Shopify List
https://www.wholesale2b.com/knowledge-base/remove-items-from-shopify.html

How To Cancel Dropship Shopify Plan
https://www.wholesale2b.com/knowledge-base/how-cancel-dropship-shopify-plan.html