No matter what kind of business you are running, one of the first things you have to think about when building an online presence is SEO. Dropshipping comes with its own unique SEO challenges and you need to employ special tactics to succeed. Here are three ways to boost your SEO for your dropship website in 2018 to ensure success this year and beyond!
Use Unique Images
One major problem dropshippers have with SEO is that they are reliant on the data feeds the stores they use provide them with. That means that the inventory and products on their website are fed through XML feed and spreadsheets. You won’t be the only website that is using this particular feed either. That means the images and content related to the products on your website will not be unique, as they are being used on any other website that uses that same feed. That can damage your SEO as search engines will decide your website is hosting duplicated content and knock some points off.
An effective way to boost your ranking is to take pictures of the products yourself. Give the image files their own unique names as well. Search engines will also look at the name of a file and so it has to be different. Colorful pictures attract more social media sharing, with people sending them to friends via the likes of Whatsapp or Facebook, this will also help boost your website, as Google looks at social media interactions as part of their ranking algorithm.
Change Product Descriptions
We already mentioned how big of an SEO sin it is to have duplicated content. The problem goes much further than just pictures though. You want to ensure that you have a unique product description that is different from what everyone else is doing. You must change the description and the specifications of a product as much as possible, while highlighting the unique selling points of the product.
Writing your own specifications and descriptions also affords you the chance to add some extra keywords to boost your ranking a little more. It’s not difficult to reword a product description, but many business owners have trouble with specifications. Don’t just list product specifications; talk about them instead and find different ways to show them.
Writing content of your own gives you complete control over the material on your website. If you do it properly you can give your SEO rankings a significant boost.
Use Internal Links
Another important aspect of using SEO effectively is having good quality links. An internal link is a link that goes from one page of your website to another. These are different from external links and backlinks. Internal links will always use the HTML tag ‘do follow’. That tells search engine crawlers to follow the link to the page being linked to, which gives the page some extra ranking power. This basically allows you to use internal links to tell a search engine which pages should be ranked. They also have the added benefit of helping customers discover more of your website.
When it comes to dropshipping, internal links tell search engines the pages that you want to be ranked for specific keywords. They also help to categorize websites for search engines and improve domain authority. If you’ve put together a great infographic or blog post that has high authority and high quality backlinks, including a descriptive keyword that has an internal link is a great way to boost the ranking of it.
With that said, having more links on a page means that they each pass on less authority. If you were to have two internal links on a page, then each one passes on 50% authority. That’s a 33.3% transfer. Then you have to add category links, navigation, and the link into the mixture. Link placement is also an important thing to consider. If you three internal links – one high up on the page and two near the bottom – then the higher one can claim up to 60% of the authority, leaving just 20% each for the bottom two. It can take a little getting used to, so we recommend this guide on creating great internal links.
No doubt you can tell how important internal links are to SEO. Add internal links where relevant and related, and avoid overdoing it. That’s how you can get the right balance between boosting rankings and keeping content natural.
There’s a lot to consider when it comes to SEO for dropshipping. Whether you use a data feed or a dropshipping e-commerce store or are warehousing your products, our SEO guide should give you all the fundamentals you need to improve the SEO of your store.
Note that the best way to take advantage of these tips and key concepts is to regularly update your content. SEO should never be considered a quick and easy way to boost traffic. It can take some deep knowledge to fully understand and master SEO, which needs a long-term approach. By following along with these beginners tips and getting some practice in, you’re already on your way to getting started on the right foot! You’ll soon see that SEO is a vital part of building organic traffic, so don’t lose heart and stick with it!