In today’s world, everything is going online. Shopping is no exception. The e-commerce industry has emerged as one of the fastest growing aspects of the world of internet. A good portion of this trillion-dollar industry is occupied by dropshipping retailers.
Dropshipping businesses are different than your traditional online stores in that a dropshipping business doesn’t need to keep and manage an inventory and related aspects of it. When a customer places an order, the dropshipping business simply has the supplier send the goods directly to the customer.
According to experts, in 2018, dropshipping is projected to cover 30 percent of all retail sales globally. This is roughly the same number as what e-commerce covered in 2017. This exponential growth also means that more and more number of retailers are coming aboard the dropshipping business “ship”. Now, if you own a dropshipping business or are interested in running one, you should have all the information required to maximize your reach and make sure that buyers prefer your dropshipping business over 30 million other online stores. Here are some marketing tips that will help you stand out and boost your sales as a dropshipping business.
Impress The Buyers With A Neat Website
You don’t get a second chance to make the first impression. Before a buyer even places an order, he or she will interact with your website. Hence, it’s important to have a website that is visually appealing and even more importantly, mobile first. Market surveys place online purchases done using a smartphone at around 40% of total ecommerce traffic in the US alone. This means that if your website is not conducive to a quick and easy shopping experience, you’ll lose buyers.
Harness The Power of Social Media
Social media is a big part of everyone’s lives today. When it comes to marketing the products your dropshipping business deals in, there’s no place better than the popular social media platforms like Facebook, Twitter, Instagram among others. With recent advancements in mobile technology, it is expected that over two-thirds of all content on social media will be video-based which gives you an opportunity to boost the traffic to your online store by posting engaging video-based content on your online store.
A good example are the how-to videos – Make Beauty, a makeup cosmetics brand, shares on their social channels that engage their target audience and then send them to their online store.
Increase Your Reach Using Ads
Advertising on social media is a relatively quick way to direct new traffic to your online store. Facebook, in particular, provides incredible levels of control and specificity when it comes to targeting Facebook users with relevant ads. With its massive active user base of around 2 million daily users, this means that if done right, Facebook ads can get your store a very high number of daily visitors which, in turn, means more sales and revenue for your dropshipping business.
Facebook Ads are versatile too as you can make an ad about an upcoming product or make your target audience aware of the different offers you are running like this Facebook ad by Macy’s.
Start A Blog
Old is gold and blogging is right there with one of the oldest yet most trustworthy ways in which you can create and expand your customer base. Blog marketing comes handy as a low-cost marketing strategy which allows you to consistently appear in the eyes of your target audience.
Try writing blogs that offer value to readers instead of blatantly selling your products on them. If your blog manages to become an authoritative page to your target buyers, you’ll have for yourself a chance to generate more interest and sales for your dropshipping business.
In case, the written word is not your ally, don’t sweat too much. Just write a short and simple blog. If you still think, you need some help, there are various blog and essay writing services that will come to your rescue and deliver high quality and engaging blog content to your target demographic giving them a chance to visit your online store again.
Just because someone didn’t buy a product off your store the first time around, it doesn’t mean that they can no longer become buyers. Retargeting techniques allow you to target users who visited your store but didn’t purchase anything. This is done using relevant display ads such as this one by Blue Steel where they tell the users that they know the user have visited their store and added products in the cart.
Retargeting works because it creates a sense of urgency which can propel store visitors into buyers pretty quickly.
These were some tips to help you maximize the footfall you receive on your online store, which, in turn, should boost the sales and revenue of your dropshipping business. With ever-growing number of dropshipping businesses emerging, it’s important to stay ahead of the curve and these tips will help you do just that.
Tell us about the marketing strategies you like the most in the comments below.