Archives for : Dropship Marketing
How To Write A Killer Product Description And Helpful Tools You Can Use
The Importance of Product Descriptions
Why do we write product descriptions?
We could, potentially, just post the picture of the product we’re selling, add the price, and leave it at that. That should work, right? Customers would come by, see the product, presumably recognize it, and decide whether they want to buy it or not based on the price.
But what if they don’t recognize it? Posting a simple pic and an accompanying price works well when you’re posting a picture if a t-shirt, but what about when you’re posting a snorkeling mask? Not everyone has been out snorkeling before. In fact, not everyone even knows what snorkeling is. Wouldn’t some kind of product description be useful in that situation?
What about when you post something that everyone instantly recognizes, but still needs to know more about before they make their buying decision? Take an Apple MacBook, for example. Everyone knows that it’s a laptop, and just about everyone I know, and probably everyone you know too, can recognize a MacBook from a mile away. The distinct shape, colors, and design are instantly recognizable. Does that mean you can just post a picture of a MacBook and the price and get away with it? Of course not!
People want to know the technical specifications of the MacBook, simply known as specs. They want to know what kind of processor it has, how much memory it has, how much storage, what the size of the screen is, and so on. Macbooks tend to look the same within a generation, but that doesn’t mean they’re all the same. That’s why a description matters.
Sometimes you should have different levels of descriptions for people looking for different levels of information. Say you wanted to sell some kind of ointment. You could post a simple description telling people what the ointment basically does. But some will want to know the more technical stuff, like what the ingredients are and the potential side effects.
You could also include information on where they can learn more about the ointment, such as links to reputable sources and scientific papers. You could separate them into different tabs so people can see the basic description on the main tab, and then click on the other tabs when they decide they want to know more about the subject.
However you look at it, product descriptions are pretty important and you will have to write one at some point or other for the products you are trying to sell.
How to write a good Product Description and helpful Tools you can use
“We all agree that writing a product description is a good idea, even necessary, but the how of writing one is where the complexity starts,” says Angela Bates, an essay writer who provides online copywriting services in her free time.
While some may consider the writing of good product descriptions an art, there is definitely also a science to it and understanding that science is key.
“I think there are definitely some basic rules you can follow to ensure your product descriptions meet a certain minimum standard,” says Andrew Finn, a copywriter specializing in product descriptions. So what is this standard, exactly?
To begin with, it is in your best interests that you do not write your own product descriptions if you don’t have any experience at it. Get the best essay service you can and let them do the work for you. It’s worth the money.
Here are a few tips on how to write a killer product description with some essay services that can help you nail the whole process.
Have a clear Picture of your buyer’s Persona
Without a clear picture of who is buying your products, you won’t know how to write a good product description for them. For example, if you’re selling a bear oil kit, your main customers are probably metrosexual men who believe being manly comes with good grooming. You should reflect these values in the way you describe your products to them using the right words that rhyme with their buyer persona.
Best Essays is a tool that fixates on buyer personas to drive the product description writing process. By clearly defining the buyer persona, you immediately know what to say to them.
Your Product Descriptions should have your Brand’s Tone
What kind of brand do you have? What kind of brand are you trying to build? Are you casual or highly formal and professional? Are you sleek and high tech or laid back with a mom-and-pop vibe? Your product descriptions should match the tone of voice of your brand or they will not connect with your customers very well.
Here you would do really well with UK Best Essays and Superior Papers, which have experience in the field of developing brands and streamlining all of a business’s writings to reflect the tone of the brand.
Bullet Points
With bullet points, you break up really long product descriptions so that they are easy to read, but more importantly so that they are easy to scan. Your customers probably don’t want to feel like they are reading an article when all they’re reading is a product description. They want to be able to quickly look for the features that matter most to them so they know whether they want to buy the product or not.
Use the Right Words
Scholaradvisor really gets this. It’s a known fact among marketers that you can improve your persuasiveness with certain words. Words like ‘Now’, ‘Amazing’, ‘Miracle’, ‘Revolutionary’, ‘Magic’, ‘Hurry’, and ‘Quick’ have an effect on the customer that normal words don’t. Scholaradvisor specializes in getting the right words through so your customers get convinced.
Use Keywords for SEO
Your customers are probably using certain words when they search for products in your niche. When you use appropriate keywords in your product descriptions then you get a better chance of ranking high on search engines when potential buyers search for your products and that improves your chances of selling. A good service to use here is College-paper.org. Their in-depth keyword research will get your product descriptions on the search engines for everyone to see.
Conclusion
Ultimately, automating your product descriptions by placing them in the hands of professionals makes the work easier for you. You can then focus on the core of your business, which is sourcing products and selling them.
7 Simple Ways to Write a Compelling Product Description on Your Drop Shipping Website
Once a customer lands on your sales page in search of a product or service you have all the chances to convince the customer to make a purchase. But how do you capture the customer’s attention and generate sales? – Using a compelling product description.
The way you craft your product descriptions on your website will determine whether you will increase conversions or not. A product description is a vital aspect of an online store that can increase conversion tremendously, but it must be written perfectly. Although a product description is an important component of any online store, writing an epic product copy isn’t an easy task.
Let’s get back to you.
What is the reaction of readers when they land on your sales page? Are they compelled to click the “Add to cart” button, or do they just navigate away?
If your product descriptions are not compelling your customers to make a purchase, this article is for you. To win the eyes, mind, and heart of prospective customers, you need to write a persuasive product description.
To learn how to write a product description that generates sales, follow these proven approaches to convert readers into actual customers as shared by Andrew Peters, an expert copywriter at Brillassignment.co.uk.
What is a Product Description?
A product description is the marketing copy on a product listing that provides a detailed description of what the product is and why it’s worth your money.
Let’s get into the meat of the article.
Simple Ways to Write a Compelling Product Description That Generates Sales
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Understand Your Target Audience
You are targeting a specific audience and not selling to anybody and if you are selling to everyone who lands on your sales page then you will never sell anything. Not all readers who land on your page are your customers since different products appeal to different people.
So, you need to know who you are selling your products and address them as you could have done on a one-on-one basis.
Before you embark on writing the product description, ask yourself:
- Who are the product’s ideal customers
- What problems are they facing?
- Will your product solve their problems?
- What are the interests of the readers?
- Why should they buy your products yet there are other products out there?
- How do they describe your products?
- What features of the product entice the customer?
If your product description will be based on these questions, then you are likely to write a product description that convinces customers to purchase from you and not your competitors.
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What Benefits Will the Product Have to Your Potential Buyers
As mentioned above, most professional copywriters focus on detailing product features and fail to convince a potential buyer why they should buy their products. You may be interested in detailing all the qualities and features of your products showing the readers how your products have the most unique specs, but that’s not what the customer wants.
The customer wants a product that will solve a problem they are facing. They are not interested in the features of the product. They are eager to know whether buying the product could mean the end to their problems- how it will benefit them, how it will solve their problems etc.
Your product description should detail how the product will improve the buyer’s life and not how beautiful and amazing it easy on the eyes.
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Show and Not Tell
While text can be used to describe your product, getting too wordy can be boring to the reader. So, you need to go simple, by using images.
They say a picture is worth a thousand words so use images in your product description. Images are weighty and can leave a lasting impact on customers.
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Show, Tell, and Describe
Now that you have described your product using images and text, you need to use other means to show your customers how they can use the product or why it is worth their money. Here, you can use a combination of graphics, text, and videos to describe your product. Note that ensure to use good images and videos.
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Make Your Product Description Easy To Read
Life is busy and people are not ready to strain their eyes and brains to read your product description. You should capture the reader’s attention immediately they land on your sales page by writing super scannable product description.
Ensure the reader can get what they want without having to sift through a bunch of information. Include bullet points, short sentences and short paragraphs, and lots of white spaces.
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Search Engine Optimization
To make your product description findable online and attract new readers to your sales pagewho can turn to be your actual customers, you need to optimize your product descriptions for search engines.
Use the search terms the buyers use to search for information online when shopping for their products. To know the search terms/keywords, you need to research to discover these terms. Ensure you don’t overuse the search terms.
Over to You
It’s that easy: When writing a product description, think about whom you are selling your products, what problems they are facing, how your products will solve their problems and what makes them buy your products.
The list is not comprehensive; there are many other important things that should go into your product description to make it generate sales.
You can research more to add to our list.
3 Ways to Boost your SEO for Your Dropship Website
No matter what kind of business you are running, one of the first things you have to think about when building an online presence is SEO. Dropshipping comes with its own unique SEO challenges and you need to employ special tactics to succeed. Here are three ways to boost your SEO for your dropship website in 2018 to ensure success this year and beyond!
Use Unique Images
One major problem dropshippers have with SEO is that they are reliant on the data feeds the stores they use provide them with. That means that the inventory and products on their website are fed through XML feed and spreadsheets. You won’t be the only website that is using this particular feed either. That means the images and content related to the products on your website will not be unique, as they are being used on any other website that uses that same feed. That can damage your SEO as search engines will decide your website is hosting duplicated content and knock some points off.
An effective way to boost your ranking is to take pictures of the products yourself. Give the image files their own unique names as well. Search engines will also look at the name of a file and so it has to be different. Colorful pictures attract more social media sharing, with people sending them to friends via the likes of Whatsapp or Facebook, this will also help boost your website, as Google looks at social media interactions as part of their ranking algorithm.
Change Product Descriptions
We already mentioned how big of an SEO sin it is to have duplicated content. The problem goes much further than just pictures though. You want to ensure that you have a unique product description that is different from what everyone else is doing. You must change the description and the specifications of a product as much as possible, while highlighting the unique selling points of the product.
Writing your own specifications and descriptions also affords you the chance to add some extra keywords to boost your ranking a little more. It’s not difficult to reword a product description, but many business owners have trouble with specifications. Don’t just list product specifications; talk about them instead and find different ways to show them.
Writing content of your own gives you complete control over the material on your website. If you do it properly you can give your SEO rankings a significant boost.
Use Internal Links
Another important aspect of using SEO effectively is having good quality links. An internal link is a link that goes from one page of your website to another. These are different from external links and backlinks. Internal links will always use the HTML tag ‘do follow’. That tells search engine crawlers to follow the link to the page being linked to, which gives the page some extra ranking power. This basically allows you to use internal links to tell a search engine which pages should be ranked. They also have the added benefit of helping customers discover more of your website.
When it comes to dropshipping, internal links tell search engines the pages that you want to be ranked for specific keywords. They also help to categorize websites for search engines and improve domain authority. If you’ve put together a great infographic or blog post that has high authority and high quality backlinks, including a descriptive keyword that has an internal link is a great way to boost the ranking of it.
With that said, having more links on a page means that they each pass on less authority. If you were to have two internal links on a page, then each one passes on 50% authority. That’s a 33.3% transfer. Then you have to add category links, navigation, and the link into the mixture. Link placement is also an important thing to consider. If you three internal links – one high up on the page and two near the bottom – then the higher one can claim up to 60% of the authority, leaving just 20% each for the bottom two. It can take a little getting used to, so we recommend this guide on creating great internal links.
No doubt you can tell how important internal links are to SEO. Add internal links where relevant and related, and avoid overdoing it. That’s how you can get the right balance between boosting rankings and keeping content natural.
Conclusion
There’s a lot to consider when it comes to SEO for dropshipping. Whether you use a data feed or a dropshipping e-commerce store or are warehousing your products, our SEO guide should give you all the fundamentals you need to improve the SEO of your store.
Note that the best way to take advantage of these tips and key concepts is to regularly update your content. SEO should never be considered a quick and easy way to boost traffic. It can take some deep knowledge to fully understand and master SEO, which needs a long-term approach. By following along with these beginners tips and getting some practice in, you’re already on your way to getting started on the right foot! You’ll soon see that SEO is a vital part of building organic traffic, so don’t lose heart and stick with it!
5 Marketing Rules for Dropshipping Business That Will Boost Your Sales
In today’s world, everything is going online. Shopping is no exception. The e-commerce industry has emerged as one of the fastest growing aspects of the world of internet. A good portion of this trillion-dollar industry is occupied by dropshipping retailers.
Dropshipping businesses are different than your traditional online stores in that a dropshipping business doesn’t need to keep and manage an inventory and related aspects of it. When a customer places an order, the dropshipping business simply has the supplier send the goods directly to the customer.
According to experts, in 2018, dropshipping is projected to cover 30 percent of all retail sales globally. This is roughly the same number as what e-commerce covered in 2017. This exponential growth also means that more and more number of retailers are coming aboard the dropshipping business “ship”. Now, if you own a dropshipping business or are interested in running one, you should have all the information required to maximize your reach and make sure that buyers prefer your dropshipping business over 30 million other online stores. Here are some marketing tips that will help you stand out and boost your sales as a dropshipping business.
Impress The Buyers With A Neat Website
You don’t get a second chance to make the first impression. Before a buyer even places an order, he or she will interact with your website. Hence, it’s important to have a website that is visually appealing and even more importantly, mobile first. Market surveys place online purchases done using a smartphone at around 40% of total ecommerce traffic in the US alone. This means that if your website is not conducive to a quick and easy shopping experience, you’ll lose buyers.
Harness The Power of Social Media
Social media is a big part of everyone’s lives today. When it comes to marketing the products your dropshipping business deals in, there’s no place better than the popular social media platforms like Facebook, Twitter, Instagram among others. With recent advancements in mobile technology, it is expected that over two-thirds of all content on social media will be video-based which gives you an opportunity to boost the traffic to your online store by posting engaging video-based content on your online store.
A good example are the how-to videos – Make Beauty, a makeup cosmetics brand, shares on their social channels that engage their target audience and then send them to their online store.
Increase Your Reach Using Ads
Advertising on social media is a relatively quick way to direct new traffic to your online store. Facebook, in particular, provides incredible levels of control and specificity when it comes to targeting Facebook users with relevant ads. With its massive active user base of around 2 million daily users, this means that if done right, Facebook ads can get your store a very high number of daily visitors which, in turn, means more sales and revenue for your dropshipping business.
Facebook Ads are versatile too as you can make an ad about an upcoming product or make your target audience aware of the different offers you are running like this Facebook ad by Macy’s.
Start A Blog
Old is gold and blogging is right there with one of the oldest yet most trustworthy ways in which you can create and expand your customer base. Blog marketing comes handy as a low-cost marketing strategy which allows you to consistently appear in the eyes of your target audience.
Try writing blogs that offer value to readers instead of blatantly selling your products on them. If your blog manages to become an authoritative page to your target buyers, you’ll have for yourself a chance to generate more interest and sales for your dropshipping business.
In case, the written word is not your ally, don’t sweat too much. Just write a short and simple blog. If you still think, you need some help, there are various blog and essay writing services that will come to your rescue and deliver high quality and engaging blog content to your target demographic giving them a chance to visit your online store again.
Retarget Non-Buyers
Just because someone didn’t buy a product off your store the first time around, it doesn’t mean that they can no longer become buyers. Retargeting techniques allow you to target users who visited your store but didn’t purchase anything. This is done using relevant display ads such as this one by Blue Steel where they tell the users that they know the user have visited their store and added products in the cart.
Retargeting works because it creates a sense of urgency which can propel store visitors into buyers pretty quickly.
These were some tips to help you maximize the footfall you receive on your online store, which, in turn, should boost the sales and revenue of your dropshipping business. With ever-growing number of dropshipping businesses emerging, it’s important to stay ahead of the curve and these tips will help you do just that.
Tell us about the marketing strategies you like the most in the comments below.
3 Reasons Drop Shippers Prefer Wholesale2B
In order to run a profitable and successful drop shipping website, you must partner with reliable drop ship partners. In the early days of dropshipping, this meant that sellers had to build (or pay handsomely for) connections and relationships with vendors, suppliers, and wholesalers. While this method worked, it limited sellers to a smaller range of products—and the time consuming process of securing and maintaining partnerships. This often led to at least a few bad partnerships with suppliers who didn’t keep their inventories and pricing up to date, were slow to ship, or simply didn’t prioritize their smaller sellers. Wholesale2B built our system for success around eradicating these roadblocks, which is why both tenured and new drop shippers continue to sing our praises.
Reason #1 We Identify Reputable Wholesalers For You
The amount of time it takes to identify quality and reliable vendors often comes as a surprise to most new ecommerce owners. Then comes the stress and worry if your small or single item shipments will really be of priority. It’s a hit and miss way of conducting business, that can lead to unhappy customers. However, at Wholesale2B, we source, test, and approve vendors before we add them to the mix—meaning that you can post your inventory with confidence.
Reason #2 Over 1.5 Million Products To Choose From
Going it alone, you may be able to successfully identify and build a working relationship with a handful of wholesalers—who may have a few hundred products you can sell. However, we have built partnerships with a long list of wholesalers allowing you direct access to no less than 1.5 million products—across hundreds of product niches. This includes seasonal products, trending products, and those hard to find products your shoppers are searching for.
Reason #3 Easy-Breezy Business Model For Drop Shippers
Wholesale2B does more than just partner with wholesalers, but provides drop shippers with an easy-breezy business model. Our platform and packages ensure that you have direct access to everything you need to launch your new business, or simplify your current ecommerce business. From building a new website, pushing products directly to feeds and sales platforms, one-click order processing—and same day business startup, with no lengthy payments or approval.
These are just a few of the reasons that drop shippers love Wholesale2B! Whether you are looking to sell on eBay, Amazon, dropship feeds, your own dropship website—or all of the above—we make dropshipping easy!
A good dropship affiliate program that pays good commissions
Affiliate programs are programs that will pay you a fee each time you refer someone to a business. This is a sort of a compensation program that will compensate you for sending new people to a company’s website and become a paying member.
There are 2 types of affiliate programs
One-time commission program
This type of affiliate program will pay you commissions only 1 time per new signups. For example, if a company offers a 30% commission and the buyer you referred to a site pays the company $100, then you will earn a $30 commission.
Recurring commission program
This type of affiliate program will pay you a commission each month for as long as the people you refer remain an active paying member with the company. Typically, those commissions are offered on membership based website, however please note that some companies still give a one-time commission even on membership bases sales.
Recurring commissions are always what you should be looking out for. Basically as an affiliate you should be trying to grow your monthly payouts as much as possible, but if you are getting only 1 payout for each member you refer then the workload required to increase your monthly payment will be great. On the other hand, if you work with recurring monthly commission payments, then by referring 100 people means that you will keep getting monthly commission payments on these 100 referrals for as long as they remain active.
For example, if you have 100 referrals that got a plan for $100, and your commission is set to 30%, then your commission every month will be $3,000. After one year your total earned commission payments will be $36,000. Again this is based on referring only 100 people.
Imagine how much money you can make if you refer 100 new signups every month!
At wholesale2b.com, we pay recurring monthly commissions for as long as the people you refer to remain active members.
Our commissions payout is a flat 30% commissions on the monthly fee. We have several monthly plans that a member can choose from their account so you have a high likelihood to get a high commission payout since there is potential for a member to add more plans to their account.
For example, if you refer someone to wholesale2b.com and that person activates our monthly website plan, then you will earn a 30% commission each month for as long as the member keeps the website plan active. Now if this same person later on decides to also start selling on eBay and Amazon, then those plans will also trigger another monthly commissions to you.
As you can see, by referring only a few people you can increase your monthly payout exceptionally over time.
All commissions are paid using Paypal so all you need is a normal Paypal account to receive your monthly payouts.
If you wish to lear more about wholesale2b.com affiliate program, please head over to https://www.wholesale2b.com/affiliates.html
Quickly find dropship products with high profit margins
Today we added new browsing options to help members of Wholesale2b find products with high profit margins quickly.
This option will let you choose which types of margins you want, and apply a minimum profit amount to your search. For example you could decide to search for items that have margins between 70% and 80% with a minimum profit of $35 and click GO!
The search result will then give you pages and pages of products as well as categories with products that match your selection criteria. The margins and profits are estimated numbers only and they are based on the wholesale prices and suggested list prices given by each of integrated suppliers.
Disclaimer: We cannot guarantee that this will make the exact same profits as this will depend on your chosen selling prices.
To access this new browsing option, click on the link “Browse By Profit Margin” located on the dashboard page
Getting traffic from Facebook to your dropship website
Facebook is absolutely a great way to advertise your website. If you already have a large number of friends then Facebook should definitely be on the top of your list when it comes to spreading the word about your website. A simple post announcing your new store or products you wish to sell can immediately generate results.
To place an item on your Facebook account simply go to the product detail page of that item from your website, and cut/paste the URL directly into the posting box on your Facebook account. FB will automatically grab the image of the item you wish to sell from your website and create a nice ad box as a posting.
Facebook also offers very affordable advertisement options that you can use to spread the word about your site or of single product postings. This is a great way to build up a good reputation for your site and build up your brand.
There are also many good offers that you can use to help you generate even more traffic using Facebook.
Click on the URL below to see an offer from FB influence.
==> Show me more details about FB Influence
Free video presentation on how Google will rank websites in 2012
Google constantly makes changes on how they rank websites and this year, according to some SEO experts, Google has made even more changes.
Making changes is a good thing. As the internet grows bigger and bigger each day, its obviously important for engines like Google to adapt and make efforts to keep searches clean and relevant. Unfortunately this also means that WE, the website owners, also need to adapt.
The foremost important golden rule that Google uses to rank sites is based on how many REAL links are pointing back to your website. This is commonly referred to as “backlinks”. The more backlinks you have, the better… HOWEVER the quality of those links is extremely important. Spammy backlinks can actually cause your website to lose ranking. You also need to get backlinks from websites that are already highly ranked by Google. One backlink from a highly ranked site may serve you better than a 1000 backlinks from low ranked websites.
Finding sites with high rankings can be tedious work, let alone trying to get backlinks from them. Fortunately there is a software that you can use to help you locate high ranked websites and automate the link exchange process.
To learn more about this software please click on the link below for a free video presentation.
==> Free Video Presentation On How Google Ranks Websites In 2012
6 good reasons why a recession may be a good time to start a small business
A well written article by Rosemary Peavler, (About.com Guide) that outlines 6 good reasons why a recession may be a good time to start a small business.
You’ll be surprised how many successful businesses today were started during previous recessions.
Read the article by clicking on the link below:
==> http://bizfinance.about.com/od/startyourownbusiness/a/startup_in_recession.htm
Wholesale2b can help you kickstart an online business with minimum cost. You don’t even need to stock any products. We will handle all the shipping for you with any of our integrated suppliers. Simply pick a plan and start a new business today.
Dropshipping Made Easy For Anyone
Dropship Websites That Work
Our websites are designed especially to integrate with dropship suppliers to help you start an e-commerce business that delivers results.
Create your own Niche with our Template Design Tool.
=> See More Samples Of Great Dropship Websites
