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Dropshipping for Newbies: A Comprehensive Guide

Dropshipping is an eCommerce business approach in which store owners process orders through third-party vendors or suppliers; the third-party dropshipping supplier takes responsibility for fulfilling the order to the customer.

It is unique in the sense that the retailer does not store inventory but instead delivers customer details to the supplier who ships the orders on the retailer’s behalf. Thousands of people make a comfortable living through dropshipping, and there is no reason you can’t do the same.

How dropshipping works

Dropshipping is based on a simple concept. It includes 3 simple steps

Step #1

The seller (drop shipper) publishes items he/she wishes to sell through his online store. The customer sees the items and places an order through the drop shipper’s website.

Step #2

The retailer gets the order details and forwards customer information to a dropship supplier (this process may be manual or automated).

Step #3

The supplier then packs and delivers the required products directly to the customer with the store owner’s branding.

Advantages of dropshipping

Easy setup

Establishing a dropshipping business is relatively straightforward. All you have to do is find a supplier, set up a website, and sell goods. Done the right way, it is easy to manage with minimal investment.

Minimal setup cost

Although traditional business ventures require massive amounts of startup investment (warehousing, purchasing inventory), dropshipping removes all these hurdles and costs. All you need to pay for is the cost of running and maintaining your website.

Reduced overhead

With dropshipping, you needn’t worry about renting or buying an office.

Limited risk

Since there is no need to hold inventory, your business has little to lose. Furthermore, there will be less pressure to make sales.

Location independence

You don’t need to have an office or warehouse to run a dropshipping business.

Product variety

Dropshipping lets you sell anything you want. You can enter any niche, and you don’t have to commit to any one supplier


In the conventional business model, you must work harder to earn more. Since the supplier ships the products to the customer, you can offer thousands of products without holding inventory. The shipping process is more straightforward, reducing the risk that items will be damaged in transit.

The drawbacks of dropshipping

Like everything else, dropshipping has disadvantages. Here are some of the most significant:

Relatively low margins:

Since you’ll be purchasing single items, you may have to pay a higher price. Most wholesalers and manufacturers do not dropship, which means you’ll have to buy from (more expensive) retail vendors. It is a costly arrangement that hurts your product margins

Full liability for losses.

You will be held responsible for anything that goes wrong when the supplier ships products to your customers, and it will affect the perceived value of your brand.

Limited control

In the dropshipping model, sellers have no say over the way their brands are portrayed to the customer. This happens because the supplier handles the order fulfillment process.

Shipping problems

If you have several suppliers for a single order from your customer, you may experience transportation problems.  Different suppliers charge different shipping rates based on product type, location, and other details.


With eCommerce rapidly gaining popularity, dropshipping has become a fiercely competitive industry.

Is dropshipping ideal for you?

Dropshipping does not fit all business types. However, there are several entrepreneurial models for which it is an ideal strategy.

Validating entrepreneurs: with dropshipping, you get the freedom to try out new products before investing in inventory and stocking. Stocking products involves taking on the risk that they will not sell. The strategy allows you (the entrepreneur) to lower risks and validate the demand for products before acquiring inventory.

Budget entrepreneurs: with dropshipping, you can sell online at a minimal cost. Consequently, it is the ideal model for entrepreneurs with limited budgets or startup companies interested in cutting their expenses.

New entrepreneurs: if you’re selling online for the first time, then dropshipping is the best model to implement.  E-commerce can be tricky. If you have no prior knowledge of digital marketing, then it’s best to start with dropshipping until you can handle the challenges that come with full-fledged eCommerce fulfillment.

Furthermore, because dropshipping requires little investment, you may use it to build brand value. It also gives you room to learn about online selling, conversion optimization, driving traffic, and other eCommerce fundamentals.

Large-scale entrepreneur: if you want to sell a wide variety of products, this business model might be the right one for you. Dropshipping lets you offer thousands of products that would require large amounts of funding to maintain if you were holding inventory.

How to find drop shipping niches and products

Choose the right niche.

Find ideas. Take a survey of everyone around you (yourself included) study what people like to buy online, what they like to take on vacation, and so on. This will give you a rough idea of the kind of products and niches that are good for dropshipping.

Study your competitors: study other dropshipping brands to find niches that might be too competitive, then ignore them. You may use google search, AliExpress, and Facebook search for this endeavor. For more on that, you may want to read “how to find the best product niches for dropshipping in 2020.”

study customer loyalty: Avoid products and niches that are dominated by national brands-

Target expensive niches: the higher your product cost, the higher your profit margins will be.

Avoid highly returnable products: don’t drop ship products with style and preferences as they have extraordinarily high return rates, and you don’t want that.

Avoid seasonal niches: selling products with stable demand helps you maintain constant sales volume – it’s a good thing because it allows you to predict consumer behavior trends.

How to find dropshipping wholesalers (suppliers)

After you’ve found the right niches and products, it’s time to look for dropshipping suppliers. You can use several strategies, remember though, that this may be the most challenging part of starting your business.

Before you reach out to potential suppliers, you should prepare. Have all the legal paperwork, plus your business vision and mission ready. Most reliable suppliers will ask for verifiable proof that you represent a legal business before partnering with you.

Talk to manufacturers

Product manufacturers know reliable wholesale partners because they often work together. Ask (politely) for a list of wholesale distributors and call them to schedule meetings so you can see if they dropship. Some manufacturers will have drop shipping programs for resellers.

Check directories

Whether it’s in an actual book or digital database, your work will be a lot easier if you have a database of suppliers sorted by their products or niches


Use google to find reliable, high-quality suppliers. You should know how to do search engine research for the best chances of success. There are several eCommerce blogs and forums that will provide useful information on how to find reputable suppliers.

Visit trade shows

Trade shows are the ideal way to connect with manufacturers and dropshipping suppliers. Look for tradeshows within your niche and attend them whenever possible.

Pro Tip: It may be hard to know whether you and your drop shipper will be a good fit. Consequently, you should ask all the necessary questions and verify that they can deliver as promised.

Qualities of reputable suppliers

The following tips will help you find reliable, high-quality dropshipping suppliers:


They should possess sufficient infrastructure: at the very least, a good supplier should provide a comprehensive digital catalog, real-time inventory updates, customizable d searchable order history, and customizable data feeds so you can manage your operations. If your supplier lacks technological capacity, they may fail to deliver when you need to scale up your operations.


Your supplier should have helpful sales representatives. It is wise to look for dedicated representatives who can help you quickly sort out technical problems.


The ideal supplier should be orderly, punctual, and efficient. Customers value fast shipping and will buy from retailers with the shortest delivery times, even when it’s more expensive. For this reason, you should find drop shippers who can deliver between 24-48 hours, without fail. You should also partner with suppliers who have the lowest failure rates. You can evaluate their punctuality by placing a test order.

High product quality

Reliable suppliers Provide quality products. The best products will satisfy your customers and get you positive testimonials and product reviews.

Start dropshipping

If you’ve reached this point, you know what dropshipping is, how it works, its benefits and drawbacks, and you’re sure you want to start a dropshipping business. You’ve also identified a profitable niche and found the best suppliers. Now it’s time to really get to business

Launch your online store/website

Create an online store. There are multiple ways to do this; if you may create a WordPress website and add an eCommerce plugin like WooCommerce, or you could let wholesale2b build a site for you.

Manage your inventory

There are several inventory management platforms available online. They will handle the most strenuous tasks for you, but you’ll still have to manage stock – even if it’s not on hand.

Develop a customer acquisition plan and evaluate your metrics.

You need customers, and one of the best ways to get them is through targeted ads. Launch Facebook and google ads campaigns to target your audience. This will help you generate quick sales.  For longer-term results, consider search engine optimization and email marketing. They will help you cut back on your advertising spend.

Pro tip: Remember to track your conversion metrics. Knowing where your customers come from and how they buy will help you optimize your marketing strategy. You

Optimize the order fulfillment process

Order fulfillment optimization will help you keep your customers satisfied and avoid disputes. For optimal fulfillment, follow these rules

  • Give customers tracking numbers, so they know when their products are processed and shipped,
  • develop a strategy for returns processing or exchange policy to handle damaged goods.
  • Once an item runs out of stock or is discontinued, do your best to find it for your customers, your customers will appreciate your effort and come back.
  • Have a clear returns policy, provide clear shipping communication, and reliable customer service.

Next Steps

Choose a dropshipping platform.

While it is possible to run your dropshipping business manually, it can be highly stressful and leave you prone to error. The ideal approach is to choose a dropshipping tool to help you manage things.

Whether you’re just starting a dropshipping business or looking to simplify your current setup, Wholesale2b offers a comprehensive dropshipping solution that grants you access to the best dropshipping suppliers through a single dashboard. With no credit card required, its risk-free solution will streamline your dropshipping operations and help you get the best products for your customers.

The Best Oberlo Alternatives for your Dropshipping Business

You must give your customers competitive pricing to stand apart from the competition. But you can’t do that if you (and your rivals) get your products from the same market place.

The good news is that there are several Oberlo alternatives you can try, and this post offers a review of the best.


Wholesale2b is a dropshipping company that promises its clients a one-stop solution to meet all their needs. They offer inventory and order automation, as well as hosting services and store design.


  • Free to browse catalog: you register and view wholesale2b’s catalogs and products for free – no need for credit card details.
  • Push products to stores: with wholesale2b, you can publish products to any eCommerce platform with a few clicks.
  • Flexibility: Wholesale2b offers various pricing options so you can choose the best one for your business.
  • eCommerce setup supports: if you want to sell online, but don’t have a website, Wholesale2b has a plan where they’ll build one for you. this feature helps you save time if you’re in a hurry, and it supports same-day shipping
  • Convenience: While other tools require that you place your orders directly from the dropshipping site, your Wholesale2b website allows you to make orders through its admin dashboard.
  • Multiple suppliers: wholesale2b connects you to a broad array of verified product suppliers. Furthermore, there’s an option to compare them by performance on order fulfillment and cancellation ratios.


AliDropship is a reliable alternative to Oberlo for people who want to start a dropshipping business on WordPress. Despite the rapid expansion of e-commerce enablers like Shopify, WordPress has remained immensely popular, and AliDropship is one of the best plugins you can use on the platform. It comes with several exciting features and is easy to use, but you may need to set some time aside to understand its functions if you’re unfamiliar with WordPress.


  • The plugin comes with the capacity to semi-automate many of the tasks required for your business’s day-to-day management. This includes operations like pricing rules, product imports from AliExpress, inventory updates, order fulfillment, order tracking, and many others.
  • The service also has a browser extension that lets you quickly evaluate any product on AliExpress to determine whether it’s good for dropshipping. Besides their plugin, AliDropship continuously expand their product range, they provide custom store creation services, and they offer several free guides on all dropshipping-related topics.

The AliDropship plugin requires a one-time fee. There is no free trial, but you get lifetime support and updates at no cost.


Dropified was the leading alternative to Oberlo in the days when it had just entered the market. At that time, the service went by a different name, calling itself Shopified to appeal to Shopify’s client base. The app has since rebranded to Dropified and can now integrate with several other eCommerce platforms that include Groovecart, WooCommerce, and Commercehq,


  • Dropified has a clean, easy-to-use interface, and it comes with several features to optimize your dropshipping business. It allows you to price your products according to product category and supplier pricing. The prices are automatically updated if the suppliers change their prices, so there’s no need to worry about making losses.
  • You’ll be able to quickly fulfill orders and send tracking info to your customers at the click of a button. With Dropified, you can also import products from nearly 100 e-retailers. There are automation features available. However, you can only use them with AliExpress.
  • Dropify recently introduced a new service called “Dropified Black.” the service grants members access to suppliers of high-quality FDA approved health supplements. You label products with your own name and sell them under your brand while fulfillment is handled by the suppliers.


Shopmaster is one of the most advanced Oberlo alternatives currently available. While the app is generally easy to use, its advanced features may prove too complicated for beginners. Shopmaster is unique among the Oberlo alternatives discussed so far because it offers a free version in which you can access its most significant features. You can use Shopmaster free of charge, and this offer includes unlimited monthly orders. Shopmaster has several automation features, and it can import products from over 30 suppliers. It integrates with eBay, Shopify, WooCommerce, 3dcart, and Wish.

Shopmaster lets you order and import products in bulk, set complex pricing rules, and it gives you notifications whenever there are changes to your supplier’s inventory. Shopmaster also allows you to change suppliers quickly – it does not rely on any one supplier.


Spocket is highly rated on the Shopify app market, and it’s quite easy to use. If you want to avoid long shipping times and access suppliers based in the USA and Europe, Spocket may be the ideal solution. It simplifies product imports and order fulfillment and lets you brand your invoices so your customers can remember you. It is a relatively simple app, lacking many of the features others have. However, that may be a good thing for beginners who would rather not be overwhelmed by a plethora of features during their first attempt to set up a dropshipping brand. Spocket has 4 pricing plans, and each has a two-week trial.


Printful offers a wide array of products and product categories to choose from. It is an excellent service that is particularly ideal for vendors looking to sell customized products. The Printful team handles everything in-house, from warehousing to printing and order fulfillment. They take care of everything the moment one of your customers places an order.


  • The best benefit of using Printful is that it is entirely free to use. You’re only required to pay when you make sales.
  • The service also offers several helpful resources to help you. The Printful team handles all its operations in-house.


Doba is one of the most established dropshipping companies around. Unfortunately, however, all their suppliers are USA-based. They don’t ship overseas, so it won’t work for international shipping.


  • if you’re okay with its limitations, you’ll enjoy access to a broad range of products in a variety of categories and the ability to integrate your platform with most eCommerce platforms.
  • Doba requires a little more technical proficiency to operate than most other dropshipping platforms. It is ideal for experienced drop shippers looking to expand their product ranges.


Modalyst functions a lot like Spocket; The service grants you access to several local suppliers (USA) and others from other parts of the world.


  • Modalyst is an official AliExpress partner, so you’ll get access to millions of products that you can dropship instantly. It’s easy to import products, fulfill orders, and share tracking information with your customers.
  • You also get real-time inventory monitoring, with updates to inform you whenever a product is out of stock or has a price change so you can quickly implement changes to ensure your margins remain stable.

Modalyst has three plans. One is entirely free, but with a limit to the number of products you’re allowed to import.


This is a print on demand drop shipping service that functions like Printiful, but with some notable differences. They outsource most of their printing tasks to different companies. Depending on your product type, you’ll work with different print providers.


  • They offer a large variety of products, and you can get started for free. Printify integrates with eBay, Etsy, Wix, WooCommerce, and Shopify.


Dropship.Me is a popular Oberlo alternative for dropshipping entrepreneurs. Built to integrate seamlessly with WooCommerce and WordPress, the service appeals to brand owners who prefer not to run their businesses through Shopify.


  • Me comes with full access to AliExpress, and you can import directly to your WordPress website.


Importify integrates with Jumpseller, Shopify, and WooCommerce. After you choose your designated platform, you can subscribe to any of their plans and quickly set up your dropshipping business.


  • Importify offers a research tool to find verified top-sellers and quickly import products to your online store from Alibaba, AliExpress, Etsy, and hundreds of other suppliers.
  • You can also use their semi-automated order fulfillment system to quickly fulfill orders on Amazon, AliExpress, Wonify, and Dhgate.


Dsers started in 2018 and is committed to offering automated dropshipping solutions that spare clients the hassle of manual order processing.


  • Dsers is capable of dealing with multiple and bulk orders. You can instantly process hundreds of orders, and they’re all synchronized with Shopify, so you can place an order on AliExpress with just one click.
  • Dsers lets you choose multiple suppliers for your items. The substitute suppliers are only activated if the product is unavailable at your default supplier.

There are so many promising drop shipping options available. So, whether planning on starting a WooCommerce or Shopify brand, you have numerous opportunities to find reliable partners who’ll ship the best quality products to your customers.

With Wholesale2b, there’s no need to register with suppliers. You can manage several dropshipping tasks from order processing to tracking – all from your Wholesale2b account. The platform offers a unique chance to maximize your profits with the most competitive product prices. it is the ideal solution for retailers looking to grow their drop shipping brands

How to find the best niches for dropshipping (2020)

“How do I find the right Niche?” is a common question among drop shippers, and with good reason.  Choosing the right niche can mean the difference between a successful retail business and wasted effort. As such, it is a vital consideration. In this post, you’ll learn how to identify profitable niches for your dropshipping business that get you high margins and stable, year-round demand.

Get Ideas!

The first step to identifying profitable dropshipping niches is to find ideas, and it’s not something you can quickly do over a cup of coffee. You must set aside a considerable amount of time aside for best results.

To find ideas, study yourself and those around you. Record the items you have recently bought over the internet and consult friends and family so you can know what they have purchased. Doing so should give you some ideas for items you can dropship.

Besides that, here are a few other things you can do:

  • Ask yourself what do people like to do while they’re on vacation.
  • Study your friends’ and family’s hobbies?
  • What’s the priciest item closest to you?
  • How about your family and friends? What are the most expensive items they have in their houses?

Take note of everything, even if it appears absurd. Then take that list and do the following to ensure the niches you’ve identified are stable and profitable.

Study your competitors

Study other dropshipping brands to identify products on your list that are over-saturated.

  • You may use google search for your study.
  • Just type the product name and hit enter. The results page will show competitors who offer the same product. You may also perform an image search by using your product’s image to evaluate how many dropshipping stores provide the same product.
  • Look at the study the product’s demand on AliExpress. If it has more than 1000 orders, it is likely saturated.
  • Type the product name into Facebook search, then view the video results. If you get more than 10 videos with large view counts, the product may be saturated.

Evaluate customer loyalty

Avoid products or niches that are monopolized by national brand(s). National brands often enjoy considerable customer loyalty, and their customers will purchase their products regardless of convenience and price. In most cases, the customers are not interested in trying other brands, so they won’t provide reliable demand for your product.

Target expensive items

The higher the cost of your dropshipping products, the greater your profit margins. The traditional approach to dropshipping requires selling vast quantities of low-priced items, and it achieves low-profit margins. While it can be useful, it comes with several disadvantages. On the other hand, selling only a few items of considerable value will grant you a bigger advertising budget. Furthermore, since you’ll be shipping high-quality, you will achieve higher customer lifetime value.

Expensive items also have more significant profit margins. For instance, if you sell a camping net at USD 300 and your net margin is 25%, you’ll make USD 75 off each sale. In contrast, if you’re selling low priced items, like phone jackets at an average price of USD 15 and 30% profit margin, you’ll only get USD 4.5 from each sale.

Consider product Weight

You’ll want to dropship items that are both expensive and light-weight.  Heavy items cost more to ship, and this may affect your profits if you’re using shipping plans like flat rate shipping. Furthermore, even if you’re using a different technique, your shoppers need to have an accurate shipping cost estimate before they complete an order, and any inconsistencies at this point will cost you money.

Avoid Returns

Don’t dropship products with style and sizing preferences, as they have remarkably high return rates. Sizing and fit are one of the most common reasons customers return orders to e-commerce retailers.

Another problem with such items is the tendency for customers to “bracket their items.”

One of the strategies customers use to ensure they buy the right sizes for apparel is to purchase several sizes of the same item, try it on at home, keep what fits, and then return what doesn’t. In a recent study, nearly 50% of U.S. shoppers said they bracket their purchases. This is an increase from 2017 and 2018 when about 40% of consumers said they bracketed at least some of their online purchases.

Avoid seasonal products

Selling products with stable demand throughout the year helps ensure you have a steady sales volume.

Let’s take Bluetooth headphones, for example. The demand for this product will likely be constant throughout the year (with a probable peak in December due to the holidays). On the other hand, with items like air conditioners, likely, you won’t have any sales in the winter.

The idea is to avoid the types of products that don’t sell much at some points in the year. -the ideal product will ensure you attain stable turnover, which is crucial for anticipating stock changes.

The only seasonality you should accept is the peak sales that come with the end-of-year holiday period

Places to find in-demand products and profitable niches


eBay is one of the best tools you can use to check if items have sustainable demand. (just don’t copy eBay’s pricing plan -it’s too low).  It may not be as popular as it once was, with the emergence of Alibaba and Amazon, but it is still an excellent place to find profitable market segments.

  • On eBay, study products in niches you know are expensive.
  • As you explore the different categories on eBay, change your search results to display completed listings.
  • If a completed listing appears in red, the item did not sell. If its green, it means the item sold

Your focus should be on the products shown in green and look for completed listings only for that particular product.


Amazon is the world’s largest retailer, and they sell just about every product ever manufactured. This makes it one of the most ideal places to find in-demand products

Here’s how to find profitable niches using Amazon

  • Click the “all” tab to the left of the main search bar. It will display a list of niches or categories
  • Select a specific category, it could be a random choice or something that interests you
  • Leave the search box blank and select go
  • A fresh page will appear, and on the left, there will be a long list of subcategories or “sub-niches.”
  • Choose a subcategory, and it will take you deeper into a specific sub-niche
  • You have now found a specific sub-niche, but it’s still possible to go further if you wish.
  • Amazon is particularly useful for finding ultra-specific niches and products that have high demand.
  • An added benefit is that you can select the best sellers from the menu at the top of the page just below the search box to see which items are selling best.

With these strategies, you have all you need to find stable, profitable niches for your dropshipping brand. It may take some effort, but you’ll get there.

Furthermore, if you’re just starting a dropshipping business, or looking to simplify your current setup, Wholesale2b has integrated accounts that offer access to the best dropshipping suppliers through a single dashboard. With no credit card required, its risk-free solution will streamline your dropshipping operations and help you get the best products for your customers.

Ultimate Guide on How to Write a Business Plan

Dropshipping is a growing trend for would-be entrepreneurs. A niche in the market, dropshipping requires careful planning and forethought. Financing the set-up of a business may mean a business loan.

Walking into the bank and asking for a loan won’t work. Banks demand a business plan. It is necessary for the bank to assess the planning going into the business. From the business plan, the bank can determine if the proposal is viable and worth financing.

What is a business plan?

A business plan is a formalized document with several components that present an overall picture of the business. A good plan indicates the steps to be taken to get the business off the ground, secure a place in the market, and make a profit.

Putting effort into writing a good business plan can be the difference between obtaining a loan or being rejected. Rory Williams from assignment writing service says good writing practices make a business plan more effective. “Don’t be afraid to ask for help to make sure your business plan is well-written,” he advises.

How to write a good business plan

There are plenty of templates to use when drawing up a business plan. When applying to a bank for finance, find out if the institution has a set template. Alternatively, consult the United States Small Business Administration website for templates.

Common elements in a business plan

Regardless of the format, there are some elements of a business plan that are common. Pay attention to the following elements to put together a coherent business plan.

1. A brief personal introduction

Start a business plan off with an introduction. The entrepreneur can discuss the skills and education they have which will strengthen the odds of success for the business. Keep this section brief. The reader doesn’t need an autobiography, just some basic details.

2. The overall summary

A summary should be no longer than one page. This page creates an impression by highlighting important information that is elaborated on in the business plan. The executive summary is vitally important. Failure to impress the reader at this stage might affect the chances of plan being taken seriously. Some business leaders suggest writing all the other components of the plan before summarizing them.

3. Describing the company

There are important details in this section. They include:

  • The proposed name of the business and what products or services it will offer

  • The location the business will operate from

  • The legal format the business will take (e.g. a partnership) and the number of employees

  • Necessary licenses and permits obtained from authorities

  • Vision and mission statements for the business incorporating its values and ethics

  • Short-term goals and the steps in the process to achieve the specified long-term goals

  • A brief description of the industry, where the business will fit into the market, and major competitors.

4. What the business offers

At this stage, go into more detail about the products or services the business will offer. Put a spin on the unique approach the business will bring to the market to stand out from competitors. Dropshippers should go into detail about categories of products and how many products fit into each category.

5. The market as it stands now

A business plan needs to show that market research has been done. A potential business owner needs to know the market well. Show there is a niche in the market the business will fill. Indicate the target group of customers the business aims to reach. Include an analysis of the competitors the business will face. Cite reliable websites or texts used to complete the market analysis.

6. Management

All parties to the management of the business should submit a brief resumé showing their knowledge, skills, and attributes. Summarize existing resumés to highlight only what is pertinent to the running of the business.

7. Finances

Here, a business needing funding must indicate how much is needed. The plan will show how the money will be spent and what the ROI (return on investment) is expected to be. Realistic indications around repayment of a loan should also be evident. Calculate a projected income trajectory to show the business is worth investing in.

8. Attached documents

Banks will ask for certain documents prior to entertaining a loan application. Credit reports, permits, and patents are some examples. Use this section to include as much relevant documentation as possible.

9. Objective analysis

Round off your business plan with a brutally honest SWOT analysis. Think long and hard about what to write in the analysis. Be objective and realistic. Subjective analysis won’t help in a finance application.

To Conclude

The first draft of a business plan determines if the business is viable before even contemplating finance. Let the plan highlight areas that need further consideration. After addressing such areas, refine the plan to tailor it toward getting a bank to see the business as a reliable investment. Get help to make the plan as professional-looking and organized as possible.

3 Ways to Boost your SEO for Your Dropship Website

No matter what kind of business you are running, one of the first things you have to think about when building an online presence is SEO. Dropshipping comes with its own unique SEO challenges and you need to employ special tactics to succeed. Here are three ways to boost your SEO for your dropship website in 2018 to ensure success this year and beyond!

Use Unique Images

One major problem dropshippers have with SEO is that they are reliant on the data feeds the stores they use provide them with. That means that the inventory and products on their website are fed through XML feed and spreadsheets. You won’t be the only website that is using this particular feed either. That means the images and content related to the products on your website will not be unique, as they are being used on any other website that uses that same feed. That can damage your SEO as search engines will decide your website is hosting duplicated content and knock some points off.

An effective way to boost your ranking is to take pictures of the products yourself. Give the image files their own unique names as well. Search engines will also look at the name of a file and so it has to be different. Colorful pictures attract more social media sharing, with people sending them to friends via the likes of Whatsapp or Facebook, this will also help boost your website, as Google looks at social media interactions as part of their ranking algorithm.

 Change Product Descriptions

We already mentioned how big of an SEO sin it is to have duplicated content. The problem goes much further than just pictures though. You want to ensure that you have a unique product description that is different from what everyone else is doing. You must change the description and the specifications of a product as much as possible, while highlighting the unique selling points of the product.

Writing your own specifications and descriptions also affords you the chance to add some extra keywords to boost your ranking a little more. It’s not difficult to reword a product description, but many business owners have trouble with specifications. Don’t just list product specifications; talk about them instead and find different ways to show them.

Writing content of your own gives you complete control over the material on your website. If you do it properly you can give your SEO rankings a significant boost.

Use Internal Links

Another important aspect of using SEO effectively is having good quality links. An internal link is a link that goes from one page of your website to another. These are different from external links and backlinks. Internal links will always use the HTML tag ‘do follow’. That tells search engine crawlers to follow the link to the page being linked to, which gives the page some extra ranking power. This basically allows you to use internal links to tell a search engine which pages should be ranked. They also have the added benefit of helping customers discover more of your website.

When it comes to dropshipping, internal links tell search engines the pages that you want to be ranked for specific keywords. They also help to categorize websites for search engines and improve domain authority. If you’ve put together a great infographic or blog post that has high authority and high quality backlinks, including a descriptive keyword that has an internal link is a great way to boost the ranking of it.

With that said, having more links on a page means that they each pass on less authority. If you were to have two internal links on a page, then each one passes on 50% authority. That’s a 33.3% transfer. Then you have to add category links, navigation, and the link into the mixture. Link placement is also an important thing to consider. If you three internal links – one high up on the page and two near the bottom – then the higher one can claim up to 60% of the authority, leaving just 20% each for the bottom two. It can take a little getting used to, so we recommend this guide on creating great internal links.

No doubt you can tell how important internal links are to SEO. Add internal links where relevant and related, and avoid overdoing it. That’s how you can get the right balance between boosting rankings and keeping content natural.


There’s a lot to consider when it comes to SEO for dropshipping. Whether you use a data feed or a dropshipping e-commerce store or are warehousing your products, our SEO guide should give you all the fundamentals you need to improve the SEO of your store.

Note that the best way to take advantage of these tips and key concepts is to regularly update your content. SEO should never be considered a quick and easy way to boost traffic. It can take some deep knowledge to fully understand and master SEO, which needs a long-term approach. By following along with these beginners tips and getting some practice in, you’re already on your way to getting started on the right foot! You’ll soon see that SEO is a vital part of building organic traffic, so don’t lose heart and stick with it!

How To Take Your Dropship Business To The Next Level

The freedom and flexibility of running an inventory-free eCommerce website is exciting. Like any business, to achieve and maintain success you must continue to explore new business strategies. The tips below are designed to help new and existing dropshippers take their business to the next level.

What is a Dropship Business?

If you are unfamiliar with dropshipping, it is an inventory-free method of selling physical products.
You identify wholesale suppliers who keep inventory on hand, in stock, and up-to-date. They create an online catalog for you to browse, and the SKU and product information required for you to post their products on your website.
When you sell an item online, you submit the order and pay the wholesale price of the order—and the dropshipper ships your buyer’s order with a generic “Fulfillment Center” label. In most cases, you have full control over the retail markup.
In other words, this is an online-only business you can launch with minimal startup costs, and operate from anywhere in the world with internet connection!

Identifying Reliable Dropship Partners

To launch as successful dropship business, you need to identify reliable dropship partners. Wholesalers who keep their product inventory up-to-date, who promptly ship your orders, and who have a fair and fast return or exchange process. If your current wholesaler can’t do that it’s time to find an alternative.
Improving Your Product Mix

You have no control over each wholesaler’s inventory so you must also identify wholesalers who provide products that your buyers want. They must also introduce new products on a weekly or monthly basis, and have at least a few hundred products to choose from. Ideally, a few thousand.

The exception to this rule would be individual product-line dropship partners, such as a retailer who sells a small inventory of handmade soaps or artisanal products.

Expanding and improving your products mix is an excellent way to take your business to the next level. It requires you to identify complimentary products and upsells. For example, if you sell men and women’s jewelry and accessories—you could also sell jewelry boxes, accessory drawer organizers, and scarf and tie hangers.

Automating Your Communication

Customers don’t like to be left wondering if their order was received, or if is it on the way. If you don’t already use a tool that automates updates such as sending an email when an order is placed, and again when it is shipped—you are behind the curve.
However, sales-related or follow-up emails is not the only type of communication that should be automated. At the very least, set up an automated opt-in newsletter for each sale you make. Then send out monthly email updates to keep your customers up-to-date with what’s new.

Expanding Your Sales Channels

Whether your current sales channel is sound, or lacking—it never hurts to expand. As with anything, be strategic.
In fact, keep your website, but consider selling the same products on eBay and Amazon.
eBay and Amazon can be particularly advantageous because they already have millions of daily visitors. That being said, you will need to keep a closer eye on your markups to ensure a competitive price and attractive profit margin.

Investing in Dropship Software Service and Tool

A basic dropship software provides you with a streamlined back-of-house, workflow, and sales and reporting tools. However, some software systems do much more.

While the inventory-free business model of dropshipping keeps costs low, you may find yourself paying handsomely just to partner with a reputable dropship supplier. This cost is so high for some, that it may limit your product selection.
An alternative is to identify a combined dropship partner and tool who provides the back-of-house and business software, and the built-in wholesale partnerships. This can expand your product inventory mix to well over a million products, all from established US and Canada-based wholesalers.

Not to mention make running your business faster and easier!

The dropship business model is designed to be fast and easy to get up and running, and easy to maintain. Many choose it as a part-time secondary stream of income, while others jump in full-time. Whichever option you decide to explore, an ongoing commitment to remaining competitive is a must.

Wholesale2b is the creator of several turnkey dropship Apps that can be installed in your store with simple easy steps. Wholesale2b can help you import thousands of dropship products to your store and automate the daily inventory updates. Get started today by visiting our site at

Get a store with ECWID and link it with any of our integrated drop shippers

Instantly Transition To An e-Commerce Website—Or Drop Ship Without A Website

Wholesale2B is always searching for the fastest and easiest methods of helping you launch or expand your drop ship business. This is why we are excited to announce our integration and partnership with Ecwid e-Commerce software. If you are searching for maximum flexibility, download Ecwid today!

Instantly Transition Your Current Website Into An e-Commerce Website

If you are looking for a way to monetize your blog, or for a way to add an additional stream of income to your existing website Ecwid makes it easier than ever. Signup for Workshop2B, select, download Ecwid, select the drop ship products you wish to sell, establish global shipping and markup—and your products will load instantly to your website.

Don’t Want A Website

No worries if you don’t have a website, and aren’t looking to create one—as the Ecwid shopping cart can be used to create a mobile shopping app, to add an online store to Facebook, or to add a single-product “Buy Now” widget anywhere on the web. Not just that, Ecwid is integrated with your favorite online marketplaces such as: eBay US and eBay Russia, Google Shopping, PriceGrabber, Nextag, Shopzilla, Yandex.Market, eBay Commerce Network. I’m not sure if you want all of these.

The Free Subscription Is All You Need

Ecwid wants you to experience how powerful their e-Commerce shopping cart is—for free! During your 7-day free trial you will have full access to all features and functions, and don’t worry there is never any setup charges or transaction fees. However, the basic online store package is free for life. Since you already have Workshop2B to work as your back of house, the free package is all you need.

A Match Made In Heaven

As a drop shipper, you understand how challenging it is to source reliable drop ship partners, which is why you are a Wholesale2B member. While we provide some powerful back-of-house tools, and can even design your modern e-commerce website—we understand that it might be easier to just add a sales area to your current website, or to run your online business website-free. By integrating with Ecwid, you now have the most robust and flexible options for building your new, or expanding your current online or mobile store. Our easy and intuitive tools:

  • Change prices with a global markup or edit prices by single items
  • Control the shipping costs with global markups
  • Change the product titles and descriptions to make them unique
  • View your estimated profit/losses
  • Process orders with just 1 click – no manual input required
  • Tracking codes are sent back to your Ecwid store automatically
  • Daily updates are sent to your store every day
  • Out of stock items are automatically updated for you
  • Add or remove products from your list anytime you want
  • Remove products in bulk based on price range
  • And more!

The combination of Wholesale2B and Ecwid provides you direct access to the inventory-free quality products you are searching for, and the ultra-convenient online and mobile shopping cart you need to optimize your sales. What are you waiting for? Signup today!

Best approach for setting your shipping cost in Shopify with our Dropship Shopify App

The best way to configure your shipping cost in Shopify is to turn ON the combine shipping option and let our system add the shipping cost to the selling prices of each item in your list.

You can then remove any shipping configuration from your Shopify store so your buyers and enjoy FREE shipping on all items.

Not only will your buyers be happy to see free shipping on all the products in your store, but you will also be sure that the correct shipping cost will always be covered in every order.

Please use the URL below from our Dropship Knowledge Base for more details:


Example of a product that you can dropship on eBay and make profit each time


Example: Oster Baldwyn 22 pc Cutlery Block Set

SKU: 70562.22
Average selling price: $75.58
Your total cost: $55.74    FREE SHIPPING!
Your profit: $19.84    shipped to your customer


Sell them on eBay, Amazon, Bonanza, or load them to your own website