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How Wholesale2b Bypasses The Effects Of The Coronavirus On Drop Shipping

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Drop shipping is a common supply-chain method used by various companies across the world. It involves the transfer of goods from the retailer in question to the manufacturer, a wholesaler or some other retailer, from where it is sent to the customer.

Drop shippers are a profitable and efficient way for most businesses looking to expand. And in recent years, China has grown to become a major player in the drop ship business. However, with the recent spread of Coronavirus, many drop ship suppliers from China are experiencing problems.

The virus has led to multiple issues that is putting businesses at risk of foreclosure and customers not getting their products on time, or at all. But fortunately Wholesale2b is adapting during this time of crisis and delivering to their consumer base.

This article will first highlight the issues that coronavirus has caused drop shipping in general, and then discuss ways to combat and avoid these challenges.

The Effects  Of Coronavirus On Drop Shipping

According to multiple sources as well as CNN, drop shipping suppliers that take products from China are halting their transfers to mitigate the spread of the virus. This has affected companies worldwide as China is home to some of the biggest companies of the world.

The following are some of the major effects the coronavirus has had and continues to have on drop ship businesses.

Shipping Delays

One of the major problems most drop shippers are experiencing is the delay in shipment. Because the Chinese government as well as other nations’ main concern is the public health and safety of its people, products will not be delivered on time.

This is because further control and disease prevention methods have been put in place that not all companies, especially small-scale drop ship businesses can afford currently. Ultimately, this introduces financial dangers as various ports and pathways for transportation remain closed.

And finally, there is no way to predict when these restrictions and blockages will be removed. As a result, drop shippers are left in a state of uncertainty that gives rise to another problem caused by the virus.

Risk of Bankruptcy

Many small scale drop shippers are at risk of going bankrupt due to the lack of certainty on the time at which business will resume as usual. Such companies sustain themselves on being able to meet the requirements of their customers in timely fashion, so this issue may put them out of business.

Added to this, are the additional costs that drop shipping suppliers will have to incur if they look for alternative ways to ship their product to their customers. These include paying premium costs that some suppliers may not be able to pay, increasing the risk of bankruptcy.

Media Frenzy

In the age of social media, it is extremely easy to spread misinformation and create fake news that will grab the public’s attention. Given that coronavirus has received a lot of attention in the media, many have taken to social media to hype up the issue, affecting many drop ship businesses negatively.

This can and perhaps already has caused customers to stop buying or importing products from China, despite the requirements of health and safety being met. Even the centers for disease control and regulation are not trusted who may approve of a shipment as being safe to travel.

Ultimately, this is bad news for products made in China, and thus for the Chinese economy. Sales for products from China are likely to continue decreasing until the threat subsides. But until then, some businesses will most likely go under.

Possible Solutions By Wholesale2b

So how does wholesale2b avoid all these issues?

It is quite simple; we at wholesale2b integrate suppliers mostly from the United States, which enables us to continue to run our business smoothly.  We understand the importance of providing our customers with a safe and trusted experience, which is why we take pride in how we get you your products.

But if there are some of you looking to start your own drop shipping business or are already in the business and struggling, do not fear! We at wholesale2b recognize the importance of developing an action plan to deal with the situation at hand, so here it is:

The first thing you should do is to contact your drop shipping suppliers. Speak to them about the situation on the ground, as this will give you an idea of how serious is the issue that you are dealing with.

If there is significant risk, you may want to put a temporary stop on your ad campaigns to reduce money being wasted during this period. Instead, use this time to respond to and deal with the orders you have already received and stay in contact with your customers.

Ideally, you should be honest with them about the delays, as this will make them feel they are being heard and will not abandon ship so to speak in your time of need. Or if you wish to not induce panic, you can simply not state the reason for the delay.

However, this does not mean that you can be irresponsible with your products and their safety for your customers. Ensure that if and when they do arrive they are completely safe to use.

Lastly, you should consider looking for drop ship suppliers in other nations such as the States and Europe. This is perhaps the best solution in the given situation as it completely removes the fear that may keep your customers from buying from you.

You can tweak the action plan above to suit your business’ needs, but having a way to tactfully and timely address the concerns of your consumer base is essential in the establishment and survival of a business venture.

We hope these suggestions come in use for you.

The challenges of drop shipping

Drop shipping isn’t all fun and games. There are a fair few issues that could possibly arise. Here are some problems and their solutions that will help you in your business.

Customer service

The backbone of a successful business is good customer service. Responding to client queries on time is key in building a positive brand image. Unfortunately, the nature of drop shipping doesn’t allow this. You will be answerable to your customers without having first hand knowledge yourself. You won’t know when exactly the order will ship, when the order will arrive, why is there a delay, etc. You’ll have to forward the queries to your suppliers, wait for a response, and then answer your client. To handle this, all you can do is make sure you choose a trustworthy supplier. Other than that, there isn’t much control you have here.

Not so wholesale

Drop shipping businesses run on the concept of buying at wholesale rates and selling at regular prices. This is how drop shipping businesses earn profits. However, if you look from the suppliers’ point of view, this method is rather unprofitable for them. You’re not technically buying products in bulk. Instead, the supplier is sending out one or two items at a time. Finding suppliers who are okay with this model and still agree to sell on wholesale prices is hard. The solution here is to research hard. There certainly are wholesale suppliers who work happily with the drop shipping model. Wholesale2b is a good option to consider. You won’t have to face this challenge as such if you choose them.

Product returns

Online shopping has earned the trust of people due to one basic feature; guarantee of return. If people don’t like the quality of what they chose unseen, they can return the product to get their money back. Similarly, this process also covers the cases in which the product is faulty or damaged. In drop shipping, the client will demand the refund from you. However, you’ll have to make sure you get your money back from the supplier too. The chain of communication is longer and the process is slower. Once again, your solution is to opt for a supplier who’ll deal with such situations professionally.


The suppliers you bag won’t be providing the items just for your online store. There will be tens, sometimes even hundreds, of other stores selling the exact same product as you. This high competition may force you to narrow your profit percentage. Sometimes, you may even find competitors who will be selling the product at a price that would bring a loss to you. To tackle this challenge, you need to do two things. First of all, decide a store niche that is relatively unique. You won’t have to worry about the excessive competition and people will be attracted to the different items on your store. Secondly, don’t compromise on the supplier. Choose the best of the best, and the best isn’t always the cheapest.

Dive into drop shipping businesses with these challenges in mind. Better cautious than sorry!

Best drop shipping companies to work with

Drop shipping businesses can be a huge success if you partner with the right company. We’ve made things easy for you by compiling a list of the best companies out there that you can choose to work with if you start a drop shipping business.

1.    Sunrise Wholesale

This is a wholesale drop shipping company that has been awarded an A+ by the Better Business Bureau. Sunrise Wholesale work in partnership with another importer. Overall, you get the benefits of both along with a 600,000 square feet warehouse and distribution center. You’ll have 15,000 branded products to choose from. If you sign up with them, you get special tools that make eBay and Amazon marketing much easier for you. There is a limitation of 7 suppliers only but if they’re trustworthy, you don’t have to worry about the small number.

2.    Oberlo

Oberlo is a rather famous name in the drop shipping industry. It is loved for its user-friendly interface along with the technical facilities. You can create a free account on Oberlo to test things out. The direct link with AliExpress and Shopify makes things very convenient. However, the restriction is that this will only work with Shopify accounts. Other than that, the only suppliers they have for now are those on AliExpress. There is still a wide variety of options for you to choose from.

3.    SaleHoo

SaleHoo is a platform where suppliers meet website owners. People like you, who are starting a drop shipping business, get to connect with more than 8,000 companies. In total, these companies supply around 1.6 million products. The best part is that every single one of the suppliers on SaleHoo is verified. There is no risk of fraud or lack of quality. Other than that, this platform also offers market research tools that you can use to figure out which products will work out best for your business. If you want to try SaleHoo, you can’t do it for free. Although there is no free trial, you do get a 60-day money back guarantee so you can dive in without a worry.

4.    Megagood

Unlike previous options, Megagood isn’t a platform for wholesale companies. Instead, Megagood itself is a supplier. You get 45 categories of products. The variety is great but the product count is still very low. But, then this service is one of the cheaper ones too. There are pros and cons but it’s up to you to decide if it will work fine for your business.

5.    Wholesale2b

Wholesale2b is a platform that provides 1000s of product options. With trustworthy suppliers, you don’t have much to stress about. You’ll get the cheapest rates here in terms of platform subscription as well as product prices. Another convenience offered by wholesale2b is that they allow you to access product information so that you have a guarantee of quality.

You can further look into the subscription details of each of these wholesale platforms. Choose the one that fits your budget, scale of business, and niche.

Legal considerations in a drop shipping business

Drop shipping businesses are expanding all over the world. They are super easy to set up. In the excitement and hurry to start your own drop shipping business, don’t forget that there are a few legal requirements you must fulfil. Fulfil these requirements to keep yourself from any trouble in the future.


Any business that sells tangible products requires a number of licenses. Even if you’ll be operating the business from a single website from within your home, you’ll need a registered office location. You will have to decide a business name and get that registered. Then, you’ll have to go to your local county. This will be the county that is connected to the office address that you registered. After getting the country license, you’ll have to get the city license. Unless your registered address is in an area that comes under no city, this license is a must have to operate a legal business. Lastly, you will need a reseller’s license. This will allow you to sell products via drop shipping which is basically reselling in the simplest terms. These licenses can be obtained rather easily. Make sure you keep getting them renewed whenever they expire to steer clear of legal trouble.

Tax ID Number

A tax ID number (TIN) or Employer Identification Number (EIN) is a must have document for any business that is going to hire employees. You might not need it if you plan on running the business on your own. However, we would recommend you to still get one for future safety. This number will be needed for business bank accounts too. You can get your TIN from IRS.

Business account and credit card

A lot of people tend to forget this basic requirement. You’ll need specifically a business account for all your transactions. Opt for a bank that offers online banking for your convenience. Moreover, keep preparing your account to meet the requirements of a business credit card.

IP alteration

Opening a bank account will be troublesome if you’re not a US resident. They usually approve the opening of the account but later on, under Patriot Act, FBAR, FATCA, BSA, and hundreds of other laws, they might close your account. There is nothing illegal about your accounts yet, you may have to suffer loss. You can use VPNs while logging into your accounts from abroad to prevent this issue.


After every sale, the ecommerce company you partnered with will deposit money in your account. By default, this money is deposited in your name even though it is not all yours. Overtime, such huge amounts of transactions will become red flags for the authorities. To keep yourself from legal trouble and baseless suspicions, make it clear with the ecommerce platform to deposit money in the name of the company.


Lastly, make sure in the process of building your own business, you don’t intentionally or unintentionally replicate someone else’s website. From branding to design to aesthetics, keep everything original no matter how hard you have to work.

How to start a drop shipping business

Time changes everything and if there is one thing that must adapt to these changes, it is the nature of businesses. To accommodate consumer demands, new business models are introduced so that business owners can make the most out of every situation. Drop shipping is one such new model that is becoming popular. You can enjoy the luxuries of a drop shipping business as well by setting your own startup in 5 simple steps.

What business to start?

Successful businesses are those in which the owner has a personal touch. Don’t just set up a makeup store because it has a broad market. Instead, opt for something that you’re genuinely interested in. Even if the consumer market isn’t very broad, you’re more likely to succeed and enjoy a business niche that interests you. There are a few things you need to consider at this stage. After you’ve finalized a niche, start digging deeper. Find an aspect that a lot of people will be interested in. A simple rule here is to go for a product category that isn’t already easily accessible. This could be due to high prices or unavailability in the market. Make sure that whatever you end up finalizing is something that you can get a hold of commercially, that too in a lower price than average. Do not go for something that will end up creating issues for you. Lastly, at this stage, you have to think of your branding. The image, the strategies, and the message that your brand will adopt has to be finalized at this point.

Who’s your competitor?

Never start any business without weighing the competitors. Here you’ll research businesses selling the same product as you, catering to the same audience, and conveying the same brand message. In case of every single competitor, think of at least one way that you’re different. If there is no difference, create one or else, there will be no reason for customers to choose you over them. If you have no competition, that’s probably a bad sign indicating that the demand for your products is nil in the market.

Who’ll supply your products?

Here comes the most important part of a drop shipping business. Research your options of suppliers. It needs to be someone with experience. Your supplier should have the potential to cope with the demand of your business. Research thoroughly before making a final decision.

What kind of a website does your business demand?

Hire professional website designers. They’ll be able to incorporate your brand identity while designing a professional running ground for your business. Your website is your only source of connecting with the consumer. Do not take a risk here.

What will make your customers stay loyal?

You practically have your drop shipping business ready to go. But, one last thing you have to do is take steps to make your customers permanent. Keep a tab on this by making use of analytical tools such as Google analytics, Facebook conversion data, etc.

You can use wholesale2b to help build a professional business easily!

The evolution of drop shipping over the years

Selling products used to be a simple process. The business owner bought the products in bulk from the manufacturer. Due to the massive purchase, the business owner got a bargain deal. He then sold the products individually at the average price. This led to a successful business with huge profit margins. Then what exactly happened that evolved this basic purchase and sell model to drop shopping?

Product catalogs

In the 1950s, some business owners started facing issues of storage. They had to pay rents for warehouses to store products that weren’t to be sold in the near future. Eventually, the storage cost exceeded their profits. They figured out that they won’t manufacture and store their products. Instead, they sent out catalogs that had pictures and details of every single item. These catalogs were mailed to potential clients. Interested people could place an order. Once the company received confirm orders, they began the process of manufacturing. This way, they only had to pay the expenses of raw material, storage, processing, etc. of the final products that had already been sold. It was a win-win situation which is why the trend extended further.


JIT manufacturing is just in time manufacturing. This was the next step in the business world. After the method with the catalogs was successful, business minded people took it a step further. Now, a third party was involved. Instead of the company sending out direct catalogs, independent people started doing the job. They would promote products to people and get orders. These orders were then forwarded to the manufacturer. The product was manufactured ‘just in time’ for the delivery. This method was the most advance drop shipping method for that time. The JIT manufacturing was also a pretty fast service so there was no inconvenience as such. The manufacturer would produce the item within 3 to 4 days.

The market was very limited with these methods. With the introduction of the internet services, the exposure increased to a whole new level. The idea of these previous methods was improvised with the latest advancements.


The drop shipping model that is implemented today is at such a huge scale all because of ecommerce. The idea of online businesses encouraged retailers and manufacturers to connect with each other as well as with a wider consumer community. This has increased the market by huge percentages. At the same time, this model of drop shipping has expanded the options too.

Till a few years ago, drop shipping wasn’t very widely known. But, as shipping facilities have improved, so has this business model. Moreover, exposure to this new business model has encouraged better software options as well. All in all, every aspect has been polished and improved one at a time. The drop shipping business model we know today actually started as a simple idea decades ago. Gradually but successfully, it adapted to the needs and technologies of time to result in such a successful business model!

Is drop shipping still successful in 2018?

Adapting businesses to the latest trends is what keeps them going. If you stick to traditional methods, your business will sink in no time even if those particular strategies boosted your business previously. Drop shipping is a model that has been around for some time now. Some would say it is the best thing for their business while the others would totally disagree. The reason being the difference of nature of businesses along with the varying approaches. Here are a few factors that will help you determine if drop shipping is for you or not.

High competition scale

One thing that makes drop shipping very attractive is the fact that such a business requires almost no investment. This opens the gates of the drop shipping business world to everyone who wants to start a business. Since things have been made easy, you’ll find hundreds of thousands of people in pretty much the same business category as you. There is high competition and the truth is, some of these people will be better than you. They’ll be selling the same products in cheaper prices just because they have direct links with the supplier. If you can cope with such a high scale of competitors, you’ll definitely be successful.

Risk of frauds

There is practically nothing in the world that won’t have loopholes. These loopholes are taken advantage of by frauds to scam people who have little knowledge. A lot of suppliers will do the same. Small startups will usually be attracted by cheaper rates without considering the risks. If you’re not so amateur, drop shipping is successful for you.

Low input, low output

As previously mentioned, people love the fact that drop shipping businesses require zero investment. However, they don’t realise that minimal input will not bring them huge profits either. There is a very tight profit margin in drop shipping businesses. The suppliers generally offer a 20% discount. That is your ultimate profit. But, there’s a chance you’ll have to lower your cut and offer minimal prices to attract customers. This is specially important in case of high competition niches. If you’re okay with that, drop shipping will be a success for you.

Branding issues

You’ll always be just the platform where another brand’s products are being sold. Since you’re not the manufacturer, you can’t really develop a specific brand identity. The only thing you can do is build an image for your service. If you’re successful in that, drop shipping will be a win for you.


Your business isn’t only run by your clock. Yes, you deal with the clients but the ultimate product shipment and handling is done by the supplier. This makes you highly dependent on the supplier in case of return policies, shipment timing, etc. The process of communication also elongates. Hence, you can’t offer instant response to the queries of your clients.

Like anything else in the world, this business model has challenges too. If you find strategies to cope with them, drop shipping will definitely be successful for you.

Expanding Your Retail Store With eCommerce

Retail business can grow bigger in a number of different ways, including expansion to other markets or opening stores in new locations. However, launching an online commerce is the single most productive way to grow your company quickly.

According to the report, the global online retail sales should reach almost $2.5 trillion in 2018. It’s a gigantic market and grabbing just a tiny portion of the cake could give your company a major boost. But how can you expand a retail store with eCommerce?

In this post, we will show you practical tips to combine offline and online retail business. Let’s take a look!

The Benefits of eCommerce

If you want to learn how to augment a brick and mortar store, you need to understand the advantages of launching an online commerce. Here are the four major benefits:

  • Grow your reach: The Internet allows you to approach global audiences almost instantly. It’s not limited to local consumers, so you can create new audience groups.
  • Lower operational costs: Online stores are extremely cost-effective in terms of business overhead, maintenance, and inventory.
  • Multiple communication channels: While it is true that eCommerce lacks the privilege of face-to-face interaction, compensation comes in the form of multiple communication channels. You can address prospects via email, live chat, online forms, forums, and many other channels.
  • Business analytics: As an online retailer, you have a full set of tools and apps that can help you analyze even the smallest details of your business.


Things to Handle When Going Online

With all the benefits we mentioned above, going online seems like the only reasonable thing to do. However, you still have to take care of various details in order to seamlessly integrate all of your sales channels. The fundamental components of eCommerce are these:

  1. Website

A company website is the first thing users see when they start looking for products online. This means you’ll need a quality design with attractive themes and a friendly user interface. The purpose of online retail websites is to convince consumers to engage, so you need to highlight the products and calls to action.

Besides that, you need to optimize a website to rank highly in Google results. Since 93% of the entire Internet traffic comes from search engines, you have to implement the state of the art SEO strategy to be able to outdo competitors. For this reason, try to create top-notch posts because it’s the only way to build website authority and make it look credible in the eyes of the target customers.

Mobile optimization is another major issue. People prefer shopping through tablets and smartphones, so you must design a mobile app and make your website fully responsive.

  1. eCommerce platforms

A website is an anchor of your online sales strategy, but the vast majority of eCommerce is done through digital platforms such as Amazon, eBay, or Etsy. A report shows that Amazon alone will take almost 50% of the eCommerce market share in the US by 2021. In such circumstances, you just have to create accounts on eCommerce platforms and focus most of your efforts on this sales channel.

  1. Social media

Facebook, Instagram, and other networks have turned into genuine business platforms a long time ago, so you can use them for retail purposes as well. The secret is to perfectly combine high-quality content with the corresponding offers. If you can engage followers and inspire them with great images, videos, and entertaining comments, you can also expect them to take the final step and buy your products.

  1. Digital campaigns

Digital campaigns represent a nice tactic to activate both the online and offline customers. The procedure is simple: boost your posts and give incentives. For instance, you can give a 10% discount for first-time buyers on your website.

At the same time, you can encourage offline shoppers to visit your store using online coupons they can materialize only in the physical store. It’s a win-win tactic for both sales channels, so you should launch digital campaigns every once in a while.

Essential eCommerce Tools

It’s almost impossible to run a profitable online commerce without automation tools. There are all sorts of software and apps out there, but here are the most important solutions:

  • eCommerce platform: Platforms such as Shopify or WooCommerce will help you to quickly launch a credible online store.
  • Domain name: It’s not easy to find a representative domain name, but Name Mesh and Bust a Name will help you find the most appropriate solution for your business.
  • Website content creation: We mentioned already that you need a quality content to improve search engine ranking. With the help from and BestEssays, this job becomes much easier.
  • Email marketing: Email is still one of the most important business communication tools, so you’ll need reliable automation software to handle the process smoothly. We recommend you test MailChimp and Constant Contact.
  • Social media marketing: Keeping an eye on social media accounts while doing regular work can be a daunting task. That’s why we suggest you utilize the Hootsuite or Sprout Social.
  • Proofreading and editing: Grammar and spelling errors could ruin your online business, so make sure to consult editing and proofreading services like or


Running a retail store can be a highly lucrative business, but why wouldn’t you expand it online? Digital sales give you a chance to reach out to the global audiences and build a brand new customer base.

In this article, we showed you the benefits of eCommerce and how to grow your retail store through online retail. It requires minimum costs and the setup process is rather simple, so you shouldn’t waste the opportunity to give your company a fresh boost!


Warren is a marketing enthusiast and a blogger at UKBestEssays, who loves music. If he doesn’t have a guitar in his hands, he’s probably embracing new technologies and marketing techniques online! You can meet him on Twitter and Facebook.

How To Write A Killer Product Description And Helpful Tools You Can Use

The Importance of Product Descriptions

Why do we write product descriptions?

We could, potentially, just post the picture of the product we’re selling, add the price, and leave it at that. That should work, right? Customers would come by, see the product, presumably recognize it, and decide whether they want to buy it or not based on the price.

But what if they don’t recognize it? Posting a simple pic and an accompanying price works well when you’re posting a picture if a t-shirt, but what about when you’re posting a snorkeling mask? Not everyone has been out snorkeling before. In fact, not everyone even knows what snorkeling is. Wouldn’t some kind of product description be useful in that situation?

What about when you post something that everyone instantly recognizes, but still needs to know more about before they make their buying decision? Take an Apple MacBook, for example. Everyone knows that it’s a laptop, and just about everyone I know, and probably everyone you know too, can recognize a MacBook from a mile away. The distinct shape, colors, and design are instantly recognizable. Does that mean you can just post a picture of a MacBook and the price and get away with it? Of course not!

People want to know the technical specifications of the MacBook, simply known as specs. They want to know what kind of processor it has, how much memory it has, how much storage, what the size of the screen is, and so on. Macbooks tend to look the same within a generation, but that doesn’t mean they’re all the same. That’s why a description matters.

Sometimes you should have different levels of descriptions for people looking for different levels of information. Say you wanted to sell some kind of ointment. You could post a simple description telling people what the ointment basically does. But some will want to know the more technical stuff, like what the ingredients are and the potential side effects.

You could also include information on where they can learn more about the ointment, such as links to reputable sources and scientific papers. You could separate them into different tabs so people can see the basic description on the main tab, and then click on the other tabs when they decide they want to know more about the subject.

However you look at it, product descriptions are pretty important and you will have to write one at some point or other for the products you are trying to sell.

How to write a good Product Description and helpful Tools you can use

“We all agree that writing a product description is a good idea, even necessary, but the how of writing one is where the complexity starts,” says Angela Bates, an essay writer who provides online copywriting services in her free time.

While some may consider the writing of good product descriptions an art, there is definitely also a science to it and understanding that science is key.

“I think there are definitely some basic rules you can follow to ensure your product descriptions meet a certain minimum standard,” says Andrew Finn, a copywriter specializing in product descriptions. So what is this standard, exactly?

To begin with, it is in your best interests that you do not write your own product descriptions if you don’t have any experience at it. Get the best essay service you can and let them do the work for you. It’s worth the money.

Here are a few tips on how to write a killer product description with some essay services that can help you nail the whole process.

Have a clear Picture of your buyer’s Persona

Without a clear picture of who is buying your products, you won’t know how to write a good product description for them. For example, if you’re selling a bear oil kit, your main customers are probably metrosexual men who believe being manly comes with good grooming. You should reflect these values in the way you describe your products to them using the right words that rhyme with their buyer persona.

Best Essays is a tool that fixates on buyer personas to drive the product description writing process. By clearly defining the buyer persona, you immediately know what to say to them.

Your Product Descriptions should have your Brand’s Tone

What kind of brand do you have? What kind of brand are you trying to build? Are you casual or highly formal and professional? Are you sleek and high tech or laid back with a mom-and-pop vibe? Your product descriptions should match the tone of voice of your brand or they will not connect with your customers very well.

Here you would do really well with UK Best Essays and Superior Papers, which have experience in the field of developing brands and streamlining all of a business’s writings to reflect the tone of the brand.

Bullet Points

With bullet points, you break up really long product descriptions so that they are easy to read, but more importantly so that they are easy to scan. Your customers probably don’t want to feel like they are reading an article when all they’re reading is a product description. They want to be able to quickly look for the features that matter most to them so they know whether they want to buy the product or not.

Use the Right Words

Scholaradvisor really gets this. It’s a known fact among marketers that you can improve your persuasiveness with certain words. Words like ‘Now’, ‘Amazing’, ‘Miracle’, ‘Revolutionary’, ‘Magic’, ‘Hurry’, and ‘Quick’ have an effect on the customer that normal words don’t. Scholaradvisor specializes in getting the right words through so your customers get convinced.

Use Keywords for SEO

Your customers are probably using certain words when they search for products in your niche. When you use appropriate keywords in your product descriptions then you get a better chance of ranking high on search engines when potential buyers search for your products and that improves your chances of selling. A good service to use here is Their in-depth keyword research will get your product descriptions on the search engines for everyone to see.


Ultimately, automating your product descriptions by placing them in the hands of professionals makes the work easier for you. You can then focus on the core of your business, which is sourcing products and selling them.

5 Content Strategies Your Business Needs

Creating an attractive, functional website is a prerequisite for a good content marketing strategy. Customers must find the website user-friendly, interactive, and attractive. Most visitors to a website are either visually drawn to or repelled from the appearance of the website.

Do not think for a single second that completing the design of a website is the end of the matter. There are other factors to consider. One of the most important is the content that the website will include.

“Even the most attractive website will flop if it doesn’t contain meaningful content,” says David Delaney, a writer at

Here are some important strategies to use for effective website content:

1. Stick to a point

A website and its posts should be concise and stick to the intended point. Unnecessary embroidering around the central idea will put readers off. The reader goes onto the website for a few of reasons:

  • The reader is expecting to find an answer to a specific question
  • The reader wants to find out more about a specific subject
  • The reader is interested in purchasing a product or service on offer

When the content doesn’t get to the point and deliver on what the title promises, the reader will exit the page. Writers at and have been known to say that for website content writing, two important factors prevail:

  •  A catchy headline and opening sentence to captivate the reader
  • Content that gets straight to the point and delivers on what the title promises.

 2. Cater for all types of website visitors

People have different reading and learning styles. The most popular styles are the verbal, aural, visual, and social learning styles. These can be incorporated into a content marketing strategy.

  • The verbal or linguistic reader likes words that they can read and digest.
  • The visual learner prefers pictures to best absorb and understand the content.
  • The aural learner is more likely to remember what they have heard.
  • The social learner prefers one-on-one discussions.

A website can cater to these learning styles. Content should be offered in writing for the linguistic reader. For the spatial or auditory-musical learner, a video is an answer. Comments and replies help the interpersonal learner. Most people are a combination of the learning styles. Providing a multi-media approach makes them feel comfortable.

3. Search engine optimization

Before those readers get to the website, they utilize a search engine. There are different search engines are a users’ disposal such as Google Chrome, Bing, Firefox, and Internet Explorer.

A website content writer should understand how the search engines work. The function of the search engine is to sort the content and display that which is most applicable to the searcher’s request.

To make sure the website features in searches, the writer needs to include keywords that users will search for that relate to the content. These keywords need to be included in website content organically. The content writer is serving two masters:

  • The search engine
  • The reader

A good balance between optimizing content for an internet search and satisfying the readers who visit the site must be struck.

 4. Language usage

Website appearance is important. The correctness of content is another essential aspect of good website writing. Excellent content full of language, spelling, and punctuation problems loses much of its effectiveness. The credibility of error-ridden content is immediately questioned by the reader. Poor use of language results in a high exit rate on a website.

Content is mostly presented in English on websites. Not being a native English speaker doesn’t preclude a writer from contributing content. There are ways to help those who aren’t fully familiar with the language present good content. There are different options:

  • Online tools are available to offer help. These include Grammarly and Hemingway Editor.
  • Services such as and offer proofreading and editing at reasonable prices.

5. Keep content credible and current

To write credible content, a writer might want to refer to other sources. Quoting statistics without referring to the source might make the reader question their veracity. The rules for citing sources should be consulted by the writer. This makes sure that the right credit is given where it’s due.

 The world around us is changing daily. A good content writing strategy includes regular updates. Within a week of posting content, an update or change may occur relating to the post. Failing to update the content can be a huge mistake. Stale content that isn’t updated can cause readers to leave the site without reading the content in its entirety.

Updates and revisions to website content need to be done frequently. This prevents the site from falling behind its competitors.

To Conclude

Effective content can be the difference between the success or failure of a website. It should never be undertaken in a slap-dash fashion. Due care and consideration to the content and its accuracy are needed. This may take more time, but the dividends it pays will be handsome.