The online fitness industry is growing more lucrative and expected to hit over $59million by 2027. Fitness products come in various forms.
Due to the growing interest in personal health and fitness, more people turn online to get fitness gear for their activities. Dropshipping fitness products is now, therefore, a venture worth noting.
If you are considering this niche for your dropshipping store, then this guide is just for you. You will learn the nuances involved in dropshipping fitness products.
Reasons for dropshipping fitness products
Low stock risks
Fitness products come in all sizes and forms. Therefore, it can be quite costly to run a physical fitness store, especially in space and unsold products. Dropshipping fitness products then becomes an excellent option for you.
Provision for variety
The fitness niche is broad, which provides you with a wide selection of products to choose from. You could opt for equipment, apparel, etc. Such a wide variety also increases the market available to your dropshipping store.
The rise of fitness enthusiasm
Exercising and keeping healthy is now a widespread phenomenon. As a result, there has been an increase in demand for fitness products, especially for home workouts. Dropshipping fitness products provide you with the opportunity to tap into this lucrative industry and make money from enthusiasts.
Forms of fitness products to dropship
Fitness enthusiasts love to dress the part. As a result, they have created a large market for sports apparel, commonly known as activewear. These come with unique materials that facilitate heavy workout activities. Popular items are yoga pants, yoga tops, etc.
Fitness supplements also have a considerable market. More people are determined to achieve their desired shape through exercise. Additionally, more fitness supplements are being proven effective, with many influencers endorsing them.
Fitness supplements help users build muscle mass, cut down body fat, among others.
Equipment, especially for home workouts increased in demand over the past year. This was mainly because of the stay-home regulations that forced many to adopt home exercises. Equipment varies in size, from as small as dumbbells, to large machines like stationary bikes.
However, fewer suppliers deal with large equipment, mainly because of shipping issues bought about by their size.
Fitness accessories cover a broad range of products that facilitate the workout experience, mostly electronics. There is an increasing market for smartwatches, Bluetooth devices like headphones, back support, etc.
Accessories also come in different price ranges. So, you can choose the right products to meet your dropshipping goals.
Top fitness products suppliers in the US
Before you set up a store, you must find the right suppliers. Sourcing from suitable suppliers will enhance your customers’ experience. Some of the main factors to consider when choosing a supplier include:
Delivery time: Your supplier needs to offer fast deliveries. It becomes more critical when dealing with smaller products like fitness apparel. An advantage, therefore, would come from finding suppliers within the US.
Quality: You supplier of choice must also offer high-quality products. Fitness enthusiasts often buy products for longer-term use. They would therefore require high-quality products. If your items break down or tear easily, it could leave you with several dissatisfied and angry customers who could ruin your reputation.
Clear return policies. Your chosen fitness supplier but have appropriate return policies, especially for high-value products. Occasionally, customers buy products and what arrives is not what they expected. Such occurrences make them hesitant to buy. Having a return policy thus boosts their confidence to buy your products.
Additional fees. You want to choose a supplier that charges little to no fees to carry their products. Some items are often already expensive. Extra dropshipping fees would therefore eat into your profits.
Here are some of the best dropshipping suppliers of fitness products to the US.
1. Deltech Fitness
Deltech Fitness is a US supplier based in Kentucky. They offer a wide range of fitness equipment like exercise benches, weight bars, power racks, etc. To dropship from Deltech fitness, you must fill in a dropshipping application.
2. Fitness Systems
Fitness Systems is based in Bolton, UK and are leading suppliers of gym equipment. You will find almost anything gym related-exercise balls, yoga mats, weight systems, resistance equipment, punching bags, etc.
3. National Fitness Products
This is a Canadian-based wholesaler, who supplies high-quality fitness products from a range of brands. National Fitness Products carries brands like Reebok, Power Plate, Atlantis, Octane, etc. Dropshipping brands could reduce your marketing work tremendously.
Alanic is a US-based dropshipping company that specializes in stylish fitness wear. You can find activewear for both men and women. Since they are well established globally, it can help with marketing. They also offer fast delivery times, which will increase your customer satisfaction.
HealioHealth is based in Ohia and specializes in health accessories that your fitness enthusiasts might be interested in. You can source products like muscle stimulators, rollators, heating pads, etc.
On AliExpress, you can get a wide range of fitness products, from equipment to accessories to clothing. It is a great place to find low-priced items and thus earn higher profits in your store.
Dropshipping on AliExpress is mostly free.
Wholesale2B is a dropshipping company that integrates products from different suppliers. From the platform, you can source high-quality fitness items from a collection of 26,000 products from certified suppliers.
Registration is free to view the products. Then, choose a package that works for you. The wholesale2B platform is easy to use, and you can manage your supplier operations from within the app.
8. Superior Supplement Manufacturing
Superior Supplement Manufacturing is based in the US and provides health supplements for users at all stages. The various products include weight loss tablets, antioxidants, multi-vitamins, etc. They are the number 1 choice if you want to dropship fitness supplements.
Greendropship is also situated in the US and specializes in natural and organic products. You can source fitness supplements along with a range of other health and beauty supplements. Since they are US based, they can offer faster shipping times to your US-based customers.
Marketing strategy for dropshipping fitness products
For your dropshipping store to thrive, you must heavily promote it. In so doing, you can drive massive traffic, sales and revenues on your store.
For dropshipping fitness products, here are some of the best marketing strategies you can use:
Social media marketing
For some fitness products, social media marketing can be an excellent way to create brand awareness and drive traffic. It could work better for accessories, supplements and fitness apparel as opposed to equipment.
Create captivating graphics or videos to enhance engagement on your social media and encourage clickthrough. You can also make use of Facebook ads and other channels’ ad platforms.
High-quality images and videos create trust and confidence with customers, making them more likely to buy from you.
With the cross-selling tactic, you encourage customers to buy items that complement their current purchases.
In many cases, people use fitness tools together. So, enticing your customers to buy items that enhance their purchased product works.
For instance, if a customer is buying a yoga ball, why not suggest a yoga mat or some yoga pants along with the ball?
Cross-selling also helps you increase store sales by indirectly advertising other products at once.
Product reviews are essential since customers rely on them to make purchase decisions.
So, ensure to gather as many as possible. It gives potential customers confidence about your products, making them more likely to purchase.
Also, where possible, include a blend of good and bad reviews. Studies indicate that customers assume that reviews are fake if they are all good.
Influencer marketing greatly helps to increase traffic and sales to your dropshipping store. The type of influencers you choose will depend on the fitness products that you are selling.
For apparel and accessories, you can use influencers in different niches. Posts could show them using the products.
For more specialized products like supplements, it is best to use influencers from within the fitness industry.
Less repeat purchase
Fitness products are mostly durable. Repeat purchases do not come often. Therefore, your marketing must focus on attracting new customers which can be quite costly.
Nonetheless, you can choose products with higher inventory turnover like supplements. Alternatively, you could focus more on providing high quality. That way, your customers can do your marketing for you through referrals.
Due to increased interest in fitness products, many eCommerce entrepreneurs have also ventured into this niche. You there have to face intense competition. However, with quality and unique products and content, you can break through the crowd and earn a large customer base.
Many fitness products are big, posing extra shipping costs. It is especially the case with equipment. So, you may want to consider such factors as you choose your niche.
Dropshipping fitness products is a lucrative option for your store. You have a broad range of products you can specialize in, all of which can yield high profits.
You may face a few hurdles due to the nature of some fitness products. Yet, you can counter most of these by choosing the right niche and providing quality to your customers.