Jewelry is a timeless lucrative niche for entrepreneurs. The online jewelry industry is predicted to grow by $19.88 billion between 2020-2024.

Users buy jewelry for everyday use, as gifts, and even as an investment. Since jewelry is always in demand, it is an excellent industry to tap into for your dropshipping business.

If you are considering dropshipping jewelry, you have come to the right place. Below, you will learn how and why you should adopt this niche for your dropshipping store.

Why dropship jewelry

1.     The size

Jewelry is small, making them easy to handle and ship. Consumers may also receive their purchases much faster since you can send the jewelry boxes through many different means.

These advantages significantly reduce shipping costs. In so doing, you earn much higher profits.

2.     The low costs incurred.

Suppliers often sell jewelry at low wholesale prices, mainly because they require less storage space and less shipping costs. The low prices provide you with an opportunity to charge higher markups, which would increase your profits.

3.     Reduced stock risks

There are high risks of dead stock and damaged items in the jewelry business because they are delicate. With dropshipping, you do not have to worry about these risks. You only list the products and sell them. When items stop being lucrative, you can stop listing them. You also do not incur costs for damaged jewelry in the store.

4.     They can be an addition to a store.

Since customers seldom buy jewelry as a necessity, you can use them to supplement your store products. They can be gifts, complements to clothing, etc. Dropshipping jewelry thus presents an opportunity to extend your offering and make more money from the same store.

5.     Testing products is easy.

The jewelry niche is very diverse, and there are limitless options you can explore. This diversity presents an opportunity to test several items before you settle for a product type. And, because the costs are low, you can easily switch to something else if it is not profitable.

6.     Impulse purchasing is common.

Catchy jewelry that bears attractive prices can quickly drive impulse purchases. You can use ad placements on strategic pages to entice potential customers to click through and find something to buy. When done right, this could generate lots of sales for you.

Types of jewelry to dropship

Jewelry comes in different forms. So, you must determine which niche you want to focus on.

Fine jewelry

Fine jewelry is made from solid metals, gold, silver, platinum, etc. Sometimes it includes precious stones like rubies and diamonds.

Note that selling fine jewelry would make you high-profit margins. However, customers of fine jewelry usually prefer to shop at physical stores. You may, therefore, not draw as many sales as you would like when dropshipping fine jewelry.

Customers may also grow skeptical of your low prices and assume that you are selling fake gems. We would therefore not highly recommend selling fine jewelry on your dropshipping store.

Fashion jewelry

Fashion jewelry is for everyday use, usually made with cheaper materials like aluminum and copper.

These are the most popular. Fashion jewelry attracts low to mid-high range prices. So, you will generate more sales.

High-end fine jewelry produces higher margins but has lower chances of sales. On the other hand, mid-range to low-priced jewelry may make smaller margins but generate more sales.


The top jewelry dropshipping suppliers in the US

If you want to start dropshipping jewelry, finding a credible supplier is critical. Here is a list the 1.     Wholesale2B

Wholesale2B is a dropshipping company that integrates products from different certified suppliers. You can find high-quality jewelry to dropship from the 2.     Nordstrom

Nordstrom is a US-based dropshipping supplier. It supplies a range of jewelry products that you can include in your store. There are no fees to sign up for an account.

3.     AliExpress

AliExpress is a China-based retail service offering a range of items, including jewelry. It is an excellent place to get low priced fashion jewelry that you can add to your store. Your key concern when using AliExpress should be the delivery times to the US.

4.     Gold-N-Diamonds Inc.

The company, based in Atlanta, supplies over 25,000 unique items. Besides, they provide you with high-resolution images and detailed product information to use in your store. The data is formatted for different store platforms like Amazon, Shopify, etc.

5.     Plum Island Silver

Plum Island silver is a US-based supplier that offers low to mid-range jewelry. They supply charms, necklaces, bracelets, etc., and have no minimum order requirement. The company offers discounts on larger purchases.

6.     Rubyimports

Rubyimports is a dropshipping supplier based in Memphis that supplies earrings, bracelets, anklets, seasonal jewelry, gifts, etc. The company offers a favorable return policy and offers discounted shipping rates.

7.     Printful

Printful is the top dropshipping supplier of custom goods, and jewelry is no exception. They provide custom engraved jewelry that you can list in your store. Shipping is also free for most purchases.

8.     J Goodin

J Goodin is a US-based dropshipping supplier that sells a wide range of necklaces, earrings, watches, bracelets, etc. They have over 3000 unique jewelry items available and have no minimum order requirement.

9.     KamarSilver

The company is a global jewelry supplier, with dispatch centers in the US and the UK. They supply stainless steel, gold, silver, and fashion jewelry for as low as $2. Dropshipping with them is free.

10. Richard Cannon Jewelry

These are dropshippers of fine jewelry. Richard Cannon Jewelry supplies gold, silver, and diamond jewelry in necklaces, bracelets, pendants, rings, etc. If you want to sell high-end pieces, they are perhaps the best option.

Marketing strategy for dropshipping jewelry

As with any online business, you need to heavily promote your jewelry dropshipping store if you want to make massive sales and revenues. Some of the Social media marketing

Social media channels are a great way to drive traffic to your dropshipping store. Create compelling and actionable content about your store items. To do so, you can explore different product images and not just rely on product data from the supplier. Personalized videos also help create trust in social media, which makes people more comfortable buying from you.

Promotions and discounts

People like free stuff. So, you could offer discounts for your products to generate interest and drive traffic. When potential customers are familiar with your products, they would likely buy more soon. Additionally, the costs of dropshipping jewelry are low, so you will not incur considerable losses doing this. However, you will gain more traffic and awareness.

Customer reviews

When you start making sales, gather as much feedback and reviews as you can. Reviews increase your store’s credibility in front of potential customers. Feedback from customers also helps you know which products you should remove from your list. If the customers receive low-quality items, then you will also know which suppliers are bad.

Influencer marketing

Influencers could generate the needed awareness and traffic to your site. Identify individuals that are either in your jewelry niche or other lifestyle niches. Some will accept free payment, and others will expect monetary compensation.

Pricing strategy

Apart from high-end luxury, other jewelry types are driven by trends. As a result, your pricing might have to adjust over time as demand fluctuates.

For example, seasonal items: choker necklaces and seashell jewelry are popular in the summer. You may slightly increase the prices to boost your profits around this time.

In other cases, fashion shows or pop culture events might popularize an item. Then, your price should slightly increase in anticipation of a spike in demand.

Similarly, several stores offer massive discounts during shopping festivals. You may need to follow suit to maximize sales in such seasons.

These specific scenarios may not apply in all parts of the world. So, the best practice is to keep an eye out for new trends and events and set your store prices accordingly.


Dropshipping jewelry is a profitable venture bound to generate attractive profits for you. There is an endless list of product options to include in your dropshipping store.

To succeed, however, it is best to offer high quality and unique jewelry. Also, avoid fakes because consumers are growing more conscious of them. Unhappy could easily ruin your business image when they receive inferior products.

If you are unsure of suppliers to source products from, check out Wholesale2B’s platform with over

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