Ecommerce has dramatically grown in 2020 due to the pandemic’s effects. Online markets have hit about $25.6 trillion in sales.
More retailers have gone online. Other entrepreneurs have taken on eCommerce ventures like dropshipping. Such effects are, therefore, likely to spill over into 2021 and influence online businesses.
Ecommerce is an ever-changing landscape, and every year comes with new trends. Here, we address the notable eCommerce trends to look out for in 2021. They will be essential in taking your dropshipping store to the next level.
The accuracy and convenience of technology have facilitated a rise in voice commerce. In 2021, this will increase. More people use voice assistants like Google Assistant and Alexa to run house errands, including online shopping.
Studies estimate that over 8 billion devices will be connected to digital voice assistants by 2023.
Furthermore, technology companies are also enhancing their language capabilities. These increase the convenience of online shopping. These improvements spread the use of voice search even further.
It, therefore, makes sense that you optimize your dropshipping store for voice search in 2021. Optimize your page content, especially with long-tail keywords. Doing so increases the chances of your pages being found.
Ensure that customers can easily purchase products and navigate your website using voice command.
Voice shopping may be difficult for some product niches like clothing. However, if your dropshipping niche can easily support voice search, maximize this trend in 2021 to increase sales. Such niches include homeware, home supplies, etc.
Ecommerce activity has grown rapidly. The effects of the pandemic accelerated this growth. More people have reduced trips to the mall and adopted online shopping, continuing into 2021. Trust in the eCommerce process has increased over the months, further driving online purchases.
More eCommerce technologies and software are accessible to provide better shopping experiences like AR. Furthermore, even items that were not traditionally bought online, like furniture, are now sold online on a large scale.
Due to this seamless online shopping process, 2021 will bring an even higher increase in online buying. Therefore, dropshippers need to prepare their stores adequately. You must create a smooth purchase experience in their stores to gain these massive sales.
AI plays a critical role in online stores by providing a personalized experience to customers. It uses purchase history and browsing behavior data to offer guidance and recommendations. More stores are adopting AI to streamline their operations and processes.
Currently, AI is even being used to find customers. AI systems analyze current trends alongside your store’s products, channels, and buyer behavior. With this data, it can identify the best prices and media channels for your products.
These systems save time on repetitive tasks and drive leads, sales, and profits for your store. Little wonder that online retailers are expected to spend over $7.3b on AI in 2022. Critical applications are in marketing, sales, customer service, and online pricing.
AR allows customers to have an in-store experience during online shopping. It is beneficial in niches like clothing and accessories. Customers usually want to see how the product looks on them before buying.
In 2021, you may want to consider enacting AI and AR to your dropshipping store to enjoy the above benefits.
Payment options greatly influence customer purchase decisions. If customers cannot find their preferred payment method, they are most likely to abandon the cart.
Currently, eCommerce businesses already have a range of payment options like PayPal, Google pay, Visa card, Master Card, bitcoin, etc.
Lesser used methods like bitcoin might become more common for online shopping as more people get comfortable with them. Additionally, international transactions are increasing by the day, which promotes third-party platforms like Afterpay.
As payment possibilities increase, customers are seeking multiple options. Therefore, if you want to be competitive, you must simplify your checkout processes in 2021.
Price transparency will also take center stage. Customers are more likely to opt-out of purchasing when they incur unexpected charges. You will, therefore, need to increase your transparency to succeed in 2021.
By 2022, mobile devices will make almost 54% of eCommerce sales. Customers have more confidence in online shopping. They are therefore more willing to purchase on their mobile phones.
Mobile phones are no longer just devices for investigating products before buying. Now they offer the much-needed shopping comfort.
As a result, mobile-friendly sites have the highest chances of getting more sales in 2021. You must therefore focus on enhancing the mobile user experience of your customers.
This is possible with AI, chatbots, enhanced visuals for mobile, quick checkout processes, among others.
73% of consumers are reportedly more willing to buy from brands that stand for sustainability. Green consumerism is thus an influence you will not want to ignore in 2021.
It is prevalent among young consumers who have a keener interest in environmentally friendly solutions.
Customers expect brands they buy from to produce their products in an eco-friendly. They expect green practices like recycling, fair-trade sourcing, etc. to be a priority.
Many of the world’s eCommerce brands have taken green action like Amazon. To attract green-conscious customers, you should consider doing the same in 2021 to remain competitive and relevant.
Some of the ways you can appeal to such customers include:
- Using eco-friendly packages like recycled sheets.
- Sell eco-friendly alternatives to your existing offering
- Do not send physical receipts to reduce waste.
- Source products from fair-trade organizations
Product customization has officially gone mainstream. Customers are embracing the possibilities of having their desired products adjusted the way they want.
Although customization is not new, the ability to deliver personalization very fast will set your store apart in 2021.
From shoes to clothes, furniture, sports accessories, demand for customized products has increased. Improved manufacturing and fulfillment processes have also made the services more accessible.
For example, in the Nike store, you can now customize every detail of your shoes.
The customization trend indicates that there will be a bigger market for print on demand dropshipping. If you are dropshipping customizable items like shirts and shoes in 2021, then this is one niche you want to consider.
B2B eCommerce will reportedly rise in 2021. Whereas B2B eCommerce has been significant over the years, 2021 further accelerated its growth.
The work environment changes have primarily increased demand for business/ work-related items online like home office furniture. Furthermore, businesses buy these items online now.
This trajectory indicates that dropshipping B2B products will be an even more lucrative niche in 2021.
The main task is for dropshippers to understand the needs and shopping experiences of their potential customers. You must recognize that B2B sales, marketing, and pricing needs may vary. Therefore, you would need to adjust your store to appeal to this market.
As more people spend most of their time on social media, the number of people who shop on social is increasing. A few years ago, Facebook and Instagram added a “buy” button to their channels.
Considering customers are more confident about online purchases, social media buying will increase dramatically in 2021.
Social media is no longer just a platform for people to connect. Neither is it only for social media marketing and promotions. Now, you can sell to customers and have them buy directly on social media.
You should therefore utilize this opportunity to drive sales for your dropshipping business. It makes your brand easily recognizable and reduces cart abandonment. Abandonment would easily occur if customers must go to another site to purchase.
This trend is significant if you are selling low priced products that attract impulse purchases. They include clothes and accessories, jewelry, simple home décor, among others.
Single brand online stores may become more prevalent in 2021. Massive marketplaces have been the primary source of online sales for most brands. However, these marketplaces are getting more competitive and thus more expensive.
To increase their sales and profits, brands may choose to set up their own single brand online stores in 2021. With this, they can fully control their brand image and operations, even though marketing becomes more costly.
2021 promises to be a great year of massive growth in eCommerce. This article mentions 10 major eCommerce trends for 2021 that your dropshipping store could adopt. To be successful, you need to get ahead of the trends and make the necessary adjustments.
AI, AR, mobile shopping, voice search, and green consumerism are likely to be the main drivers of eCommerce activity. Also, customers will expect multiple and seamless payment methods to complete purchases.
Note that these eCommerce trends may not all apply to your store. You must, therefore, only adopt improvements that are relevant to the niche you operate in.