Thousands of dropshipping beginners struggle with driving traffic and sales to their stores. Facebook ads present the best ways to reach your ideal customers online in a short time.
However, Facebook changes its systems regularly to offer customers the best experience. So, it can be tasking for a new seller to gain ground. With the necessary knowledge, you can start using Facebook ads for dropshipping today and increase traffic and sales to your store.
In this guide, you will learn how to use Facebook ads for your store and the best strategies to maximize sales.
Why use Facebook ads for dropshipping
1. Drive traffic from an engaged audience
Over 2 billion active monthly users use Facebook to connect to friends and family. This large user base makes Facebook ads the ideal social media marketing option. It is a lucrative chance to send your marketing message and gain a massive audience’s attention.
2. Targeting customers
Facebook collects a large pool of customer data. The data enables them to create detailed user profiles, which you can use to run targeted ads.
You can find customers based on interests, demographics, or behaviors. Facebook’s advanced AI system predicts which users will take action on ads. With your marketing objectives in place, it then shows your ads to the right people. You are, therefore, more likely to increase sales.
Facebook marketing objectives include Awareness, Consideration, and Conversion.
Facebook ads can also help with retargeting through the Facebook Pixel feature.
3. Generating brand awareness
Using Facebook ads for dropshipping puts your brand in front of a large audience. When you send out ads from your brand page, many potential customers could see you and pick interest in your offering.
The exposure increases your brand awareness quickly, which would not be the case with organic social traffic.
4. Multiple platforms
Since Facebook owns Instagram, you have the option to use the same ad on Instagram as well.
The integration allows you to place your ads in Instagram stories, the Instagram feed, Messenger, etc. You only need to create them under one ad set.
Types of Facebook ads
To produce effective ads, you must use the right formats for your products. They must also tie in with your objectives.
The main Facebook ad formats include:
Image ads are the most used and most effective on Facebook advertising. They are the best for creating quick and easy ads on a low budget. You can create one as a boosted post or in Ads manager if you need more detailed targeting options.
Videos are the more captivating format for Facebook ads. Like images, you can custom create one in Ads manager or boost an already existing post.
Videos are an excellent option for illustrating more detailed product features. Keep it as short as possible, below 20 seconds, and include a clear call to action.
With the carousel ad format, you can include multiple images. Users scroll through by swiping left or right. Carousel ads help when you feature numerous products, offer different picture angles, etc.
In the collection ad format, it includes a full display, including a cover image or video. It makes it easy for users to browse your products underneath. This format is best for displaying multiple products that can grab interest.
With slideshow ads, you can tell your product story better with video-like combinations of text and sound. Slideshows help when you need to show different aspects of your products.
How to run Facebook ads step by step
1. Set up a business manager
It is vital to set up your business manager account on Facebook properly from the start to avoid complications later. Your business manager hosts your ad page, ad account, and other features you will need.
To create an account, go to Business Manager overview (facebook.com) and Create Account. You will need your name, email address, Facebook business name, and page.
Afterward, create an ad account. If you already have one, add it to your manager. To do so, you should:
- Go to the business manager menu and choose business settings
- Click More tools
- Click ad account settings and follow the prompts
All your advertising assets are now in your business manager. From here, you can move to different areas of your business on Facebook.
2. Installing the Facebook pixel
The Facebook pixel shows the actions taken by visitors on your site coming from Facebook. It is a tracking code you need to add to your website. You must create it within the business manager before you start creating ads.
To set up a Facebook pixel, you need a website and the ability to change your site’s code.
The information it provides shows you whether your ads worked or not. For example, if your objective were to increase sales, it would show if you made any sales from Facebook visitors and which specific ads drove the sales.
3. Creating Facebook audiences
Use the Facebook audiences feature to identify a group of people most likely to be interested in your offering.
In the business manager under Audiences, you can create lists of people to target. They can be both prospective buyers and existing buyers.
You can reach existing buyers with retargeting, which is one of the most effective methods. That is because you reach customers who already have interest and purchase intent.
Custom Audiences: The feature enables you to create customer groups with data from your Facebook pixel and business pages.
So, you can create “lookalike audiences.”
Lookalike audiences: For prospective buyers, it can be quite tricky to develop an audience. So, you can derive these from your custom audiences or other lists you have used. They include users that have similar characteristics as those in your lists.
4. Creating a campaign
To create ads, you need to create a campaign(s) and AD sets under which they fall.
The ads are the posts that appear in the users’ feeds either as pictures, videos, carousels, etc.
The ad sets encompass the final ad and details of the audiences, budgets, etc.
The campaign covers specific ad sets and their corresponding ads.
First, you must choose an objective for your campaign. Under each of the 3 objectives are more detailed options like traffic, views, etc.
Your goals for using Facebook ads for dropshipping marketing should determine your objectives. If you choose the wrong objectives, you may not fully realize your goals.
Second, you set up your ad sets. Under these, you can choose:
The audience to target. You can easily determine this through your buyer persona. Target only customers that are most likely to take action.
Your budget and schedule. Your ad budget depends on your objectives and the cost of your products. Typically, higher cost items may need bigger advertising budgets. Similarly, sales-focused objectives cost more per click than awareness-focused objectives.
5. Choosing your creative (your ad)
Finally, you can create your ad/creative. Your creative can include images, videos, etc. The nature of your ad depends on your goals and objectives.
Your media (imagery or video) is the first thing users notice on the ad. Therefore, it must be captivating and engaging.
Best practices suggest using real-life photos instead of stock imagery. It is also best not to include text in your imagery.
Facebook for dropshippers
The Facebook Pixel
The Facebook pixel refers to a code that you place on your site to measure your ad campaigns’ effectiveness. It monitors the actions people take on your site and reports back. The pixel tracks page views, time on page, etc. Based on this data, Facebook can then show your advertisements to the right people.
In 2018, Facebook started cracking down on dropshippers on Facebook. It was due to the influx of sellers selling low-quality products on the platform. Facebook banned many dropshipper accounts.
Although Facebook’s system may not be the most favorable for dropshipping, there are some precautions you must take to avoid getting banned.
Most dropshippers are banned for selling sub-standard products. Remember that customers can leave comments and reviews on Facebook. They might easily complain and report you.
Therefore, you must ensure you are selling quality. Be transparent with your ads and product information. A great way to do so is to order samples of the products. That way, you can take your photos and give customers a more accurate picture of the products.
Avoid tagging random strangers in your posts. Doing so will cause Facebook to flag you, especially if the tagged people do not directly relate to your offering.
You may do so in your comments and not on the photos. Either way, do it sparingly.
Separate business account
It is always best to create a separate business account for your dropshipping store. Running ads and promotions from a business account signals to consumers that you are serious.
Additionally, it acts as security in case the account gets blocked.
Use any automation sparingly. Facebook can detect when you take too many actions at once. So, use it in intervals. This way, the AI is convinced that a human, and not some bot, uses the account.
Best practices in using Facebook ads for dropshipping
Direct customers to the product
Your ad will not be as effective if the customer cannot find where to buy the product. So, your ad should direct them to your product page or landing page. That way, you can increase traffic and sales to your dropshipping store.
A picture is worth everything on Facebook ads. You must use high-quality images that grab the customers’ attention. For products, images with white backgrounds that contrast with the Facebook background tend to work best.
Measure the right metrics
When starting with using Facebook ads, it is easy to get carried away with vanity metrics like views and likes. However, for your dropshipping store, these do not matter. Your goal for using Facebook ads is to drive sales. Therefore, only focus on metrics that indicate this progress. For example, conversions, clickthrough rates, etc., will be better metrics.
Do not sound like an ad.
People do not like advertisements or being sold to and have overtime developed “banner blindness.” Therefore, you must create ads that are engaging and do not interrupt their interest. Otherwise, they will ignore them.
Additionally, action terms like “Get” and “Learn have proved to be more effective at driving clicks.
You must always test your ad formats to know what works and what doesn’t. Social media trends change from time to time, so it helps always to be ahead. That is possible with constant A/B testing. A/B testing works for features like buttons, headlines, media type, etc.
Track the Competition
It helps to borrow some tips from the competition. You must check out what your competitors are doing, if it is working for them, and why.
If you are new with Facebook ads, you must check how established players run their ads. From there, find inspiration for your own ads. Facebook spy tools like Big spy can help you find such ads easily.
Choose your campaign objectives first.
You must set your objectives before you start Facebook ads. With set goals in mind, you can know which metrics to focus on.
For instance, if your objective is to increase brand awareness, you will know to focus on likes, comments, mentions, etc.
From media, copy to targeting, all aspects of your campaign must connect to your main objective.
Using Facebook ads for dropshipping helps to drive sales and traffic to your store.
If you are beginning, the basics shown above will help you use this dropshipping marketing strategy effectively and succeed.
Set up your business manager correctly from the start and create compelling ads with clear calls to action. That way, you can get the best return on your ad investment.