The Importance of Product Descriptions

Why do we write product descriptions?

We could, potentially, just post the picture of the product we’re selling, add the price, and leave it at that. That should work, right? Customers would come by, see the product, presumably recognize it, and decide whether they want to buy it or not based on the price.

But what if they don’t recognize it? Posting a simple pic and an accompanying price works well when you’re posting a picture if a t-shirt, but what about when you’re posting a snorkeling mask? Not everyone has been out snorkeling before. In fact, not everyone even knows what snorkeling is. Wouldn’t some kind of product description be useful in that situation?

What about when you post something that everyone instantly recognizes, but still needs to know more about before they make their buying decision? Take an Apple MacBook, for example. Everyone knows that it’s a laptop, and just about everyone I know, and probably everyone you know too, can recognize a MacBook from a mile away. The distinct shape, colors, and design are instantly recognizable. Does that mean you can just post a picture of a MacBook and the price and get away with it? Of course not!

People want to know the technical specifications of the MacBook, simply known as specs. They want to know what kind of processor it has, how much memory it has, how much storage, what the size of the screen is, and so on. Macbooks tend to look the same within a generation, but that doesn’t mean they’re all the same. That’s why a description matters.

Sometimes you should have different levels of descriptions for people looking for different levels of information. Say you wanted to sell some kind of ointment. You could post a simple description telling people what the ointment basically does. But some will want to know the more technical stuff, like what the ingredients are and the potential side effects.

You could also include information on where they can learn more about the ointment, such as links to reputable sources and scientific papers. You could separate them into different tabs so people can see the basic description on the main tab, and then click on the other tabs when they decide they want to know more about the subject.

However you look at it, product descriptions are pretty important and you will have to write one at some point or other for the products you are trying to sell.

How to write a good Product Description and helpful Tools you can use

“We all agree that writing a product description is a good idea, even necessary, but the how of writing one is where the complexity starts,” says Angela Bates, an essay writer who provides online copywriting services in her free time.

While some may consider the writing of good product descriptions an art, there is definitely also a science to it and understanding that science is key.

“I think there are definitely some basic rules you can follow to ensure your product descriptions meet a certain minimum standard,” says Andrew Finn, a copywriter specializing in product descriptions. So what is this standard, exactly?

To begin with, it is in your best interests that you do not write your own product descriptions if you don’t have any experience at it. Get the best essay service you can and let them do the work for you. It’s worth the money.

Here are a few tips on how to write a killer product description with some essay services that can help you nail the whole process.

Have a clear Picture of your buyer’s Persona

Without a clear picture of who is buying your products, you won’t know how to write a good product description for them. For example, if you’re selling a bear oil kit, your main customers are probably metrosexual men who believe being manly comes with good grooming. You should reflect these values in the way you describe your products to them using the right words that rhyme with their buyer persona.

Best Essays is a tool that fixates on buyer personas to drive the product description writing process. By clearly defining the buyer persona, you immediately know what to say to them.

Your Product Descriptions should have your Brand’s Tone

What kind of brand do you have? What kind of brand are you trying to build? Are you casual or highly formal and professional? Are you sleek and high tech or laid back with a mom-and-pop vibe? Your product descriptions should match the tone of voice of your brand or they will not connect with your customers very well.

Here you would do really well with UK Best Essays and Superior Papers, which have experience in the field of developing brands and streamlining all of a business’s writings to reflect the tone of the brand.

Bullet Points

With bullet points, you break up really long product descriptions so that they are easy to read, but more importantly so that they are easy to scan. Your customers probably don’t want to feel like they are reading an article when all they’re reading is a product description. They want to be able to quickly look for the features that matter most to them so they know whether they want to buy the product or not.

Use the Right Words

Scholaradvisor really gets this. It’s a known fact among marketers that you can improve your persuasiveness with certain words. Words like ‘Now’, ‘Amazing’, ‘Miracle’, ‘Revolutionary’, ‘Magic’, ‘Hurry’, and ‘Quick’ have an effect on the customer that normal words don’t. Scholaradvisor specializes in getting the right words through so your customers get convinced.

Use Keywords for SEO

Your customers are probably using certain words when they search for products in your niche. When you use appropriate keywords in your product descriptions then you get a better chance of ranking high on search engines when potential buyers search for your products and that improves your chances of selling. A good service to use here is Their in-depth keyword research will get your product descriptions on the search engines for everyone to see.


Ultimately, automating your product descriptions by placing them in the hands of professionals makes the work easier for you. You can then focus on the core of your business, which is sourcing products and selling them.


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