Digital marketing remains the most critical part of dropshipping as a way to drive traffic and increase conversions and sales. Every year comes with new digital marketing trends in dropshipping while competition remains stiff. As a result effective digital marketing is the only way sellers can stand out from the crowd.

There are several strategies available to dropshippers. The most common are social media, email marketing, video marketing, content marketing among others. Each comes with it’s nuances yearly.

Therefore, before you create your dropshipping marketing strategy, you must analyze the various approaches to see which one is best for your store.

This article will assess the marketing trends in dropshipping to look out for in 2021 across the major marketing fronts. It should help you derive strategies to boost your dropshipping business through marketing in 2021.

 

Top marketing trends for dropshipping in 2021

SEO marketing

1.    Google receives 89,000 searches per second.

This figure has gradually increased over the months and will probably continue to rise into 2021. It represents how much people rely on Google for day-to-day information.

Therefore, search engines could be your most valuable platform for marketing your dropshipping store. You should optimize your site and product pages for SEO to maximize search traffic and potentially boost sales.

2.    Page experience

Google is introducing Core Web Vitals as a ranking factor in 2021. So, everything that affects page experience, from images to mobile friendliness, to page speed, must be optimized for.

Therefore, you should pay more attention and utilize insights provided by analysis tools. That way, you know which areas of your online store need tweaking. With such improvements, your site stands a better chance of ranking on Google and thus increasing traffic.

3.    Mobile-friendly search

In addition to page experience, mobile friendly sites will be an even more critical factor for search engine ranking. The majority of web searches now take place on mobile devices. 51% of customers are also more likely to buy from mobile-optimized sites.

So, in 2021, you must ensure customers can quickly load, use, and shop on your dropshipping site.

Regular tests for mobile friendliness will come in handy. Check out for aspects like mobile load time, design, among others.

Email marketing

4.    Accessibility

2020 highlighted the need for businesses to stay in touch with the audience. There’s no better personal way to do that than email. Many marketing emails reportedly still have a good open rate, especially in B2C settings.

So, just like other small eCommerce businesses, you must take email marketing more seriously this year. That way, you can reach your customers and send your marketing messages.

However, compelling content is vital. Customers’ inboxes are increasingly loaded with emails. So, captivating headlines are what will get your content read and drive conversion.

5.    Interactive emails

In 2021, we are likely to see a rise in interactive emails. Customer emails are getting more crowded by the day. So, there is a need to create more memorable experiences in email marketing while enhancing conversions. For example, features that enable inbox purchasing will be welcome.

Other major interactive tools could include:

  • Interactive image carousels
  • Animated CTAs
  • Including video in emails

Social media marketing

6.    Discovery engine

In 2020, data indicated that customers do most of their searches on social media platforms. Many of these are the Gen Z (16-24) category. More than a quarter of customers discover new brands from social media recommendations and social ads.

So, this presents an opportunity to enhance your reach in 2021. You should therefore optimize your social media content. That way, you increase engagement and the likelihood that customers will find your pages when they input terms in social media search. This could enhance your traffic and possibly sales.

7.    Social commerce

Increased social commerce is one of the most exciting marketing trends in dropshipping in 2021. We can expect an even more significant surge in social commerce sales as customers grow more used to buying through social media.

In 2020, Statista reported that 18.3% more customers had bought on social media compared to 2019. This number is yet to increase as more e-commerce retailers express intentions on selling directly through social media.

Therefore, in 2021, do not get left behind and lose money to your competitors. Set up your store on social media so customers can buy directly after seeing your products.

8.    Memesmarketing trends in dropshipping

Memes are a great way to add humor to our social media conversations. You can make them out of pretty much anything. They are not always positive but do create an impact and encourage interaction. Data indicates that posts with memes got more engagement in 2021.

Through 2020, the use of memes skyrocketed by over 26% from previous years and is bound to continue even into 2021.

This signals that you should include memes as part of your digital strategy in the US. Memes that relate to your business will be great at encouraging customer engagement on your pages. Considering this, there are now various jobs in marketing that even you can be a part of.

Content marketing

9.    Short video strategy

The use of video has been prominent for a few years now. Yet, it is set to be and even bigger marketing trend in dropshipping in 2021. The focus has now shifted to quick, short-form videos on emerging platforms like TikTok and Snapchat.

These platforms are now preferred by the Generation Z group, who are expected to increase online spending by 40%. This group has the shortest attention span and thus responds best to snappy content. Your brand must therefore position itself to create and distribute messages in this format when targeting this group.

Furthermore, other platforms are also developing features to cater to this mode of content consumption. For example, Instagram created Instagram Reels. So, this is a trend you simply cannot ignore.

10. Voice search

As mobile devices and other smart technologies become commonplace, voice search is set to increase even more. In 2020, already close to 40% of online customers in the US were using voice search.

In 2021, we can expect this to increase. So, you must produce and optimize your content for voice search as well. That way, you will be able to maximize this traffic and potentially increase conversions. Remember that voice search content is usually more conversational and less technical.

Bonus trend: Marketing inclusivity

Following the events in 2020, social justice, sustainability issues have become core to marketing messages.

Consumers now prefer brands that recognize social and global issues and that are playing their part to improve. They are fired up for change and want to see a degree of equality and positive depiction of marginalized groups in their content.

So, in 2021, you will have to represent such changes in your store and your marketing. For example, if you are dropshipping fashion items, you may want to include models of different sizes and races.

Conclusion

2021 will no doubt experience unprecedented changes in the marketing sphere. The 2020 events have awakened the industry and customers to new realities, like those highlighted above.

To guarantee your marketing efforts succeed this year, you must stay ahead of marketing trends. You must adjust your marketing strategy to be inclusive of all customers. Dominant marketing strategies like social media and SEO will also take a new turn, which you should prepare for.

Not all of these marketing trends will apply to your store. However, you should identify those that do affect your industry and make necessary improvements beforehand.

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