Getting more targeted website traffic free of charge is the eCommerce dream. And that is where Search Engine Optimization comes in.
Search engine optimization is adjusting details on a website to get more organic traffic on search engines like Google, Bing, Yahoo, etc. It is one of the most cost-effective ecommerce marketing strategies.
However, with all the industry jargon and technicalities around SEO, it can be hard to get the hang of it.
Therefore, if you are new to SEO for eCommerce sites, this article is just for you. You will learn the basics of using SEO for dropshipping to drive targeted traffic.
Why SEO for dropshipping is important
43% of eCommerce traffic comes from organic search. So, optimizing your online store for search engines is an excellent strategy for increasing traffic.
Here are some key reasons why it is helpful to use SEO for your dropshipping store.
SEO for dropshipping helps to increase brand awareness at a low cost. If your page appears on the first page of Google, more potential customers will see you and get acquainted. They might even visit your store and buy.
New visitors are also likely to remember you the next time they encounter your brand. Furthermore, the higher you rank, the more credible the users perceive you.
When visitors come to your site, you can place cookies. These would help you with remarketing when they leave. You can then show display ads to these visitors at a later time.
Therefore, the more traffic you can drive to your site through SEO, the bigger the remarketing audience.
SEO for a dropshipping store provides the opportunity to enhance user experience on the site.
Site architecture is essential to navigation and affects conversion and usability. Therefore, by improving it for SEO, you give users a better experience. They become more likely to buy and even recommend you.
Search engine optimization tactics help increase conversion rates. They enhance user experience and customer targeting.
When more targeted users find the site through SEO, there are higher chances that they will buy. Eventually, this enhances sales and profits.
Key elements of SEO for dropshipping
The foundation of all your SEO efforts is keywords. These are targeted words or phrases that customers search for. By inputting these words into your page content, you can position them to be found when customers search.
To find the right words for your dropshipping store, you must do ample keyword research.
Doing keyword research ensures that you use keywords with decent search volume and are relatively easy to rank for. For your dropshipping store, it must also be able to convert customers.
Nowadays, however, choosing the right keywords is more than volume and rank factors. You must also consider search intent. This scenario has made “long-tail keywords” much more effective at driving traffic and conversions.
How do you find the right keywords to use?
Considering it is the largest online store, Amazon is a keyword goldmine.
Go to the Amazon search bar and put in a term that describes your product. The platform will suggest additional terms to yours. These tend to be “long-tail” keywords that generally convert better.
Though this method works, it can be rather slow since it gives you only a few phrases at a time.
Amazon Keyword Tool comes in handy for this. Using the same process, you can generate hundreds of keywords and download them as CSV. With this program, you get three free searches per day.
Keyword Research tools
Several tools on the market can help you generate the most relevant keywords to use on your pages. Some of these tools include:
SEMRush is a great way to find keywords from competitors. You can input your competitors’ names into the platform. Unlike the Amazon search, SEMRush doesn’t produce keywords based on initial input.
Here, it will show you which keywords your competitors are searching for in the Organic Research search bar.
To check for all the keywords, you can look at the “competitor’s report,” You can do the same for as many competitors as you can to increase your list of relevant keywords.
Keyword Tool Dominator
This keyword tool provides you with search suggestions across different eCommerce platforms. It shows results from eBay, Amazon, Etsy, etc., across various countries.
Keyword Tool dominator also shows a variety of relevant long-tail keywords that you can pick from.
Search engine optimization has a technical side that encompasses user experience, links, and site speed, among others.
Excellent user experience is a crucial goal for Google. So, you must focus on enhancing the user experience of your store through technical SEO.
Several factors you should consider include:
One of the first steps to improving your technical SEO is conducting an SEO audit.
The primary role of an SEO audit is to assess the current performance of your site.
Tools like Screaming Frog, Scraper, and Sitechecker. pro, etc., can crawl and assess your site. They highlight issues like broken links, duplicate or thin content. The time it takes depends on the size of your site.
Also, use HTTPS on your site. Not only does it affect your Google ranking, but it also provides a sense of security to your users.
Create valuable and unique content
Relevant and valuable content is key for SEO. Based on customer behavior on your site, search engines can tell when users like your content. Thus, they rank it higher in Search Engine Research Pages(SERPs).
Crawling your site can also help you identify duplicate content. Having such content can get you penalized by Google.
Furthermore, check your pages.
- Do they have enticing click-worthy titles of an appropriate length?
- Do they all have custom meta-descriptions, optimized with the needed keywords?
- Do they have appropriate H1, H2 or H3 tags?
Remember that all these aspects should include your target keywords.
Improve your site speed.
Site speed is critical for ranking and user experience. Over 57% of buyers reportedly leave a site if it is too slow.
You can put your URL into Google’s PageSpeed Insights tool. It will score your site from 1 to 100 on both mobile and Desktop. Then you will get details of what you need to do to improve the speed.
One major factor that affects your speed is image size. Try to compress your images as much as is possible to increase your site speed.
Improve your website structure
Your site’s architecture significantly affects your user experience and, consequently, your website’s rank.
Most eCommerce platforms have inbuilt Content Management Systems (CMS) that offer improved performance.
You should keep your website structure simple from top to bottom so that it is easily navigable.
Consider the “3-click rule”. This rule keeps every product page at least three clicks away from the home page and vice versa. Such an arrangement keeps the customer journey through your site simple.
Additionally, add breadcrumbs to optimize your site’s structure. This trail helps Google crawlers understand the site’s hierarchy and helps visitors navigate their way through the site.
Voice search will rise steadily in 2021. To keep your store from losing out on all this valuable traffic, you must position yourself with voice search optimization.
Voice search comes with different requirements from search.
Voice searches may be less inclined to follow regular keywords. Search engines try to keep their responses humanlike. As such, they program their algorithms to match concepts and account for synonyms. So, your intent terms or phrases need to cover different relevant ways of asking the same question.
We don’t type the same way we speak. So, when considering search, you need to account for how users ask questions verbally. For example:
When typing, someone may search “best boho dresses styles 2020”. Yet with voice search, they might use “Where can I find the best boho dress styles in 2020.”
So, your keywords need to take a more conversational tone.
It helps to still analyze your chosen keywords on different apps to check search volumes. If you notice that many of the keywords in your niche are long-tail or conversational keywords, it shows that most of them are from voice. That should be your cue to optimize your search accordingly.
Provide concise content
Considering that voice searches are quite specific, it is essential to create concise content as well. Your content must answer particular questions users may be asking.
Additionally, best practices suggest creating a strong FAQ page. Also, it helps to create content in an interview style. Such content provides concise answers to questions that users may be asking.
There are many ways to increase traffic and sales to your dropshipping store. However, Search engine optimization is one of the most cost-effective dropshipping marketing strategies to drive targeted traffic and conversions.
Best practices focus on finding and using the right keywords, maintaining a simple site structure, providing valuable content, and improving site speed. In 2021, voice search is predicted to increase even further. So a good long term strategy would account for voice search as well.