Content is an essential part of your dropshipping marketing strategy. It makes all the difference between attracting and converting visitors and losing them to a competitor.
73% of customers use content to make purchase decisions online. Furthermore, they often consume several pieces of content before making those decisions. Therefore, to maintain your grip on visitors, you need stellar content. And, to create such content, you will need the right tools.
Here are some of the best content creation tools that you can use for your dropshipping store. Whether you are a beginner or an expert, there’s something for you.
Top content creation tools for dropshipping stores
VSDC video editor
VSDC is one of the best free options for video editing because of its extensive free features. Some of these include mask features, green-screen effects, clip speed controls, etc.
The tool will help you create professional-looking videos for your products. You can make great videos for social media, get links for social media sharing, etc. The overall design might not appeal to many. Yet, it is quite impressive for a free program.
Additionally, the pro version is not too expensive, at $19.99 a month, which gets you more extensive features.
OpenShot is an open-source video editing software mainly for beginners. It comes with a super intuitive interface, which makes it great for your store’s basic editing work even without prior experience.
Open shot performs simple video functions like cuts and trims, clip rotation, time- mapping, audio editing, key-frame animation capabilities, among others. The software is free and available on Windows, Mac, and Linux.
Therefore, it is an excellent option for you to tap into video marketing at a low cost.
InVideo is a free editor available on Mac and Windows. Its wide range of features can help take your video marketing to the next level. With InVideo, you can use multiple templates, audio tools, filters, etc.
Its simple User interface and flexibility eases work for both beginners and experienced video editors alike.
InVideo does have its limitations. However, the software makes it easy to create quick presentations and marketing videos on the go. So it is worth considering.
Adobe Premiere Rush
Isn’t it cool that you can create amazing videos for your store directly on your phone?
Available on both iOS and Android, Adobe Premiere Rush is an intuitive mobile video editing software. It can help you shoot, edit and share video content on the go. The program comes with multiple useful features like color correction, speed adjustment, audio capabilities, among others.
Furthermore, the program syncs well with other Adobe software like Lightroom, so it’s an added advantage. However, like most free software, it comes with its limitations, but it is still an excellent fit for your store’s simple marketing videos.
Easily the best free multi-functional content creation tool out there. Whether you want to create infographics, banners or collages, social media images, etc., Canva’s got you.
You do not even need prior design experience to work with Canva. It comes with multiple stunning templates that are easily customizable to give you great images in several formats.
Canva has both free and paid plans that cater to all business sizes.
You can design social graphics, blog images, infographics, and more.
Pixlr is a useful free content creation tool to bring out the best of your images. Many refer to it as Photoshop on a budget.
The software comes in two versions:
Pixlr Express: this version is for quick photo edits. You can add simple effects and filters to your images easily.
Pixlr Editor: this version has more photo editing features similar to professional image editing software.
You can opt for the pro version for more advanced editing capabilities, which goes for $14.99/ month.
If you have the money and want to be fancy, then Photoshop is your best bet for photo editing. It is the most widely used image editing app out there. Nowadays, you cannot buy Photoshop outright but pay a regular fee to Adobe, making it more expensive.
The software comes with extensive pre-installed features to help you create stunning and professional images for your dropshipping store. It also integrates with other Adobe software so you can enjoy other editing features.
Unlike the other content creation tools, Photoshop could have a steep learning curve for beginners. However, there is a ton of tutorials available to help you learn fast.
Gifs are a great way to grab attention and keep your customers entertained and engaged. They reportedly attract 20% more engagement than still images or text-only images.
You can easily create these with Giphy with either a YouTube video or your footage with multiple editing options.
When you feel lazy to create yours, you can use the existing Gifs on the platform and upload those.
Memes are a great way to leverage internet trends to promote your brand. iMeme is a software that can help you create custom memes with your own photos and custom text.
The software comes with about 50 common memes, which you can either draw inspiration from, use as templates, or use as it is. All you must do is download and manually share in PNG format.
Meme generator makes it easy to create custom memes on Android and Apple devices.
The process is pretty quick and straightforward, and you only need to add your image and some text.
Memes go a long way in engaging customers, increasing their chances of picking interest in your brand.
If you run a blog for your dropshipping store, then Grammarly is your friend. It is a text editing tool that can help you identify and fix grammatical errors, plagiarism, and other issues. That way, you have error-free content that gets read.
To get the best out of it, you may need the pro version, which goes for $139.95/year. However, the free version can do a decent job too.
Online content must be easy to read and grasp. However, creating highly readable content is much harder than many think. The Hemmingway app is a writers’ tool that helps you edit your articles to be clearer.
You must copy your text and paste it into the editor, which will then point out all the areas that need improvement. Plus, it is free to use. This app thus comes in handy to improve your written content to drive more conversions.
SEMrush is a research tool that can help you create relevant topics for your content. Remember that proper content research is what ensures that what you put out is relevant to your audience.
The tool suggests real-time data-backed topics within minutes that can drive massive traffic and conversions.
With a free account, you can assess some features, but with many data limitations. You can opt to pay for the premium version at about $99.95, which is quite pricey for a dropshipping store.
Google Trend is a useful keyword tool useful for finding trending topics and new marketing opportunities. It can help you identify popular topics searched on Google over time.
With such information, you will know which words to target with your content to maximize traffic. Also, you can identify which trending words you can leverage for your content.
On Google trends, you only have to input a keyword and let Google do the rest.
Answer the public
One of content’s primary roles is to provide solutions to your audience’s concerns. Answer The Public provides questions that people are asking online.
These questions can help you create content that is relevant and useful to your potential audience. It enables you to draft the right answers that will, in turn, drive traffic and conversions in your store.
The results generate several variables and ideas around your topic. These could form a basis for other related pieces of content.
With the right dropshipping content creation tools, you can develop compelling content that attracts and retains your audience’s attention. In so doing, your store can experience higher traffic and conversions and therefore increased sales.
Using the above content creation tools could help you start today and boost your dropshipping business with stellar content.