WooCommerce is an open-source plugin for WordPress that powers over 28.2% of eCommerce websites.
WooCommerce provides one of the most extensive eCommerce tools collection at the most competitive costs. The platform offers excellent value for small to large-scale dropshipping stores.
If you plan to start a WooCommerce dropshipping store, this guide will show you how to start selling and be successful.
Why WooCommerce dropshipping
WooCommerce and WordPress are both totally free to use. The expenses you’ll incur come from website hosting, which typically costs $5-$10. The cost is significantly lower than other options like Shopify, where you must pay a monthly fee of $29 or even more.
WooCommerce allows you to control and customize your website fully. Such is not the case with other eCommerce platforms. As a result, you can adjust your store any way you wish, install any extensions, etc. The ability to customize allows you to portray your store’s brand in the best way.
Unlike most eCommerce platforms, WooCommerce poses no selling restrictions. That means even your borderline products like organics will not be flagged for no reason. Other platforms have stringent “terms and conditions” that, in some cases, are out of line.
You can get a premium WooCommerce dropshipping site at a much lower price than most platforms. A premium WooCommerce site goes for about $70, while most sites would charge you well over $100.
Additionally, extensions and themes are mostly free or cheap. WooCommerce is thus a more viable option for small businesses without the resources to pay extra for an eCommerce site.
Drawbacks of using WooCommerce
Even though WooCommerce is an excellent option for dropshipping businesses, it is not without drawbacks.
To get the most out of WooCommerce, users need a good understanding of both WordPress and WooCommerce. Even then, it is not always easy for some. They may require the help of additional services to get the site up and running.
WooCommerce is a plugin.
The program is a plugin specifically for WordPress. So, it cannot work for sites that have any other Content management system. That means that it is not a complete solution for your eCommerce needs.
If you wanted to use WooCommerce, you would have to rebuild your site from the ground.
Extended add ons
WooCommerce itself is free. However, the add-ons and can be quite pricey and sometimes unaffordable for small businesses. Yet, these costly add ons can increase their performance and functionality based on the site and shop.
Some of Weebly’s pros and cons include:
How to dropship with WooCommerce
Step 1: Choose a hosting provider and Domain name
You must, first of all, buy web hosting from a reliable provider like HostGator or Siteground. Then, choose and purchase a domain name. The domain name is essential for your brand, so ensure to pick one that can represent your dropshipping store well.
Some hosting providers come with a free domain for a given period. Otherwise, it will cost you about $10 a year on average.
Step 2: Install WordPress
Installing WordPress is relatively straightforward and won’t take you much time.
Download WordPress to your computer
Then, upload it to your new hosting account either via FTP, SSH, or File manager.
Then, log into your C-Panel to create a MYSQL Database and add User.
Also, configure your wp-config.php and run and complete the installation.
Step 3: Install WooCommerce
From WordPress, you should install the WooCommerce plugin. Then start expanding it with the right themes and functional plugins. Your theme is essential for conversions, so you must choose the right one for your dropshipping niche.
Many WooCommerce plugins are free. However, if you want one of the premium ones, it will cost you $60-$100.
Step 4: Install and set up your dropshipping plugin
From here, setting up your store depends on the plugin you choose. Typically, their installation works in the same way as all the other WordPress plugins do. You may use plugins like Woodropship, Alidropship, etc.
For a smoother experience, the Wholesale2B WooCommerce app comes in handy.
Signup for a free account on wholesale2b and log in
On the dashboard, follow the green link to “choose a plan and start selling now.”
Then choose WooCommerce. It will then direct you to input your URL and install. Then, it will redirect you to your WooCommerce admin login page.
From here, follow the prompts, and you are set.
Wholesale2B offers you a 7-day free trial. It is one of the best options to set up, load, and run your WooCommerce dropshipping store seamlessly.
Step 5: Import products to your store
Build your list of products you want to sell. Again, Wholesale2B lets you do this much quicker with its automation tools. You can choose from up to 1 million products in various niches.
Step 6: Start selling.
When all your products are uploaded, you are ready to start selling. On Wholesale2B, when your customer places an order, it displays on your dashboard. All you must do is “Order now.” Wholesale2b will process the order and send you a tracking code.
You do not even need to go back and forth with suppliers because the platform handles that for you.
Wholesale2B’s automation tools allow you the extra time to focus on activities like marketing your store, increasing your sales and conversions.
Key features with WooCommerce
WooCommerce has several useful features that facilitate your dropshipping business.
WooCommerce is compatible with WordPress. So if you are conversant with WordPress, then you will have no trouble using WooCommerce. This makes for ease of use.
Additionally, there are many extra plugins and themes available to enhance your experience with WooCommerce. Since it is opensource, just like WordPress, you can completely modify it, even with code.
Themes that work with WordPress would also work fine with WooCommerce. Alternatively, you can get themes explicitly built for WooCommerce.
Plugins and extensions: WooCommerce has a wide range of plugins and extensions meant to improve the site’s functionality. So, you can supplement any aspect with the necessary plugins.
Product choice: The program places no restrictions on what you can sell. So, you can sell anything from physical to digital products, unlike other platforms.
Location: WooCommerce is built to allow you to sell products both locally and internationally. You get to set your shipping options and specifications.
Depending on your customer’s location, you can configure the options to suit them—these range from shipping, tax, or customs fees to pick-up options.
WooCommerce has some inbuilt analytics tools that can help with marketing. They allow you to learn about your customers and find ways to improve your store for them.
Your store statistics help you study customer behavior. You can tell which products they like and those you should remove.
WooCommerce is open-source software and, therefore, free to use. All you must do is have hosting, install WordPress, and then install WooCommerce.
The high costs might arise with premium extensions and plugins though
The list above only covers a few main features of WooCommerce. There are many more that you will learn about as you use the software.
WooCommerce runs on WordPress, which is one of the best platforms for SEO. That means that having a WooCommerce site gives you an upper hand in SEO for your dropshipping store.
Remember that SEO is one of the most cost-effective ways to drive traffic and conversions to your WooCommerce dropshipping stores.
Tips to maximize your WooCommerce store
Make your site as User friendly as possible. When customers have a great experience with your site, they are more likely to buy, return, and even recommend it to others.
Theme: your theme should be eye-catching to keep users hooked. WooCommerce offers free, premium, and custom themes to choose from. Your product niche and brand should influence your choice. Some of the best WooCommerce themes are
Navigation: Customers love sites that are easy to get around. Maximize WooCommerce breadcrumbs to help customers move around pages quickly. That enables them to stay on the site longer, increasing the chances of converting.
Add clear calls to action.
Perform A/B tests
For your WooCommerce store to succeed, it must resonate with the target audience. It is, therefore, critical to conduct tests to gage what customers like and vice versa.
It is best done through A/B testing. In A/B testing, you check different variables against each other. You can test Calls to Action buttons, page designs, etc.
A/B testing also helps when you install new features and need to ensure they are worthwhile.
High-quality images are essential to the success of your WooCommerce store. Captivating graphics keeps customers on the website longer. It also gives them the confidence to buy the products.
You might want to avoid “fluff” pictures or stock images. These sometimes look unreal and would probably put customers off instead.
Maximize SEO Tools
WooCommerce has the upper hand with SEO because of its integration with WordPress. So, ensure to maximize all its features and SEO plugins.
The SEO tools enable you to optimize your page content, URLs, etc., with the appropriate keyword. These SEO tactics increase your store’s chances of showing in Search Engine results pages.
WooCommerce is one of the best dropshipping options for online entrepreneurs. It is open-source software and comes with WordPress Integration, and is free of charge.
However, just like other platforms, WooCommerce has its disadvantages. Nonetheless, its excellent features for small and medium-sized could exceed any disadvantages.
You can easily create a professional online shop on WooCommerce. To make your experience even more seamless, Wholesale2B has just the app for you. With just a few clicks, you can seamlessly integrate your store with Wholesale2B and manage all your orders faster.